Video marketing has been one of the breakout trends in the marketing and advertising world for the past decade and still has much untapped potential. Hence, in this era of digital conversation, if you want your brand to stay out, then it’s high time to leverage this space for brand building and marketing.
Initially, video production may seem to be a difficult task, meant to be performed by experts on complex software with hundreds of features! Yes, that’s obvious.
The purpose of this blog is to extinguish that fear and to introduce you to some user-friendly and professional video editing software, just apt for beginners.
Below is a curated list of the best free video editing software from around the web and a few with affordable paid versions.
- FlexClip
- LightWorks
- VideoPad
- InVideo
- Wondershare Filmora
- OpenShot
- Blender
- VSDC Free Video Editor
- Adobe Premiere Pro
- DaVinci Resolve
- Shotcut
Let’s deep dive into each of them –
- FlexClip
- LightWorks
With its simple and intuitive interface, light work is a perfect choice for beginners. You may consider using it over other video editors because it offers media production features, suitable for editing films, and has also been used to produce films like The King’s Speech, The Wolf of Wall Street, and many more. Not only that, LightWorks supports up to 4K resolution and provides users a wide range of royalty-free audio and video content suitable for YouTube copyright guidelines.
Available for: Windows, Mac, and Linux
Price: Free, $24.99 per month for the Pro version
- VideoPad
If you are a beginner and not keen on spending a ton of money on software, VideoPad is a great choice! VideoPad is a quick, completely free, and easy-to-use web-based software with a primary focus on text snippets, color correction, and light balance. The only drawback of the VideoPad is that it doesn’t support machine learning, facial recognition, or other cutting-edge technologies, which are a must for advanced users. However, the free version is good enough to create stunning videos.
Available for: Windows and Mac
Price: Free
- InVideo
With tools like InVideo, Professional, High- Quality video is within everyone’s reach. With their extensive library of 2000+ templates, easy-to-use video editor, ability to voice-over, and Intelligent Video Assistant, anyone, even a novice, can create energetic and engaging videos with a professional look. What sets InVideo apart from other video editors is that it is completely hosted on the cloud. The user need not download any software as it is completely browser-based.
Available for: Windows and Mac and Linux
Price: Free, $15 per month for a Business plan, and $30 per month for an unlimited plan
- Wondershare Filmora
Wondershare Filmora is a one-stop solution for all your video needs. It is a powerful option for beginners as it comes with an “Easy Mode,” which helps create polished videos by dragging and dropping clips, adding music and themes, all in minutes.
The tool also allows you to import up to 100 layers of media and other features to combine into one polished video, making it suitable for professional use.
Available for: Windows, Mac, and Linux
Price: Starts at $59.99 for a lifetime license; or $39.99 for a year.
- OpenShot
OpenShot is a 100% free, easy-to-use, quick-to-learn, and open-source video editor. It comes with various video effects like removing the background, inverting the colors, adjusting brightness, slow motion, and a powerful animation framework to fade, slide, bounce, or animate anything in the video. If you’re starting out and not looking to spend a ton of money on software, OpenShot is a great bet!
Available for: Windows, Mac, and Linux
Price: Free
- Blender
If you are looking for a free, open-source, and professional animated film toolset, then Blender is your bet! The tool comes with a built-in video sequence editor which can perform various functions such as splicing, video masking, or color grading. What distinguishes Blender from other video editors is that even though it’s free, it still provides some amazing features such as modifier-based modeling tools, powerful character animation tools, audio syncing, scrubbing, and waveform visualization.
Available for: Windows, Mac, and Linux
Price: Free
- VSDC Free Video Editor
VSDC is an excellent option for editing video, improving audio, recording voiceovers, or capturing desktop screens. It has an inbuilt powerful Chroma key tool to remove the green background and is powered with a set of 20 video effects, filters, and transitions such as Video stabilization, 3D diagram templates, video masking, audio waveform, color correction, and many more. With HEVC/H.265 resolution, you can also maintain the highest quality and minimum file size.
Available for: Windows
Price: Free, $19.99 for the Pro version
- Adobe Premiere Pro
Industry-leading video editing software – Adobe Premiere Pro by Adobe helps you create amazing videos suitable not only for social media but also for the big screen. It has several features like – color grading, removal of background noise, and other special effects. Adobe Premiere Pro also integrates with other Adobe apps to give your video a cutting edge.
Available for: Windows, Mac, and Linux
Price: Free, $24.99 per month for the Pro version
- DaVinci Resolve
DaVinci Resolve is an easy-to-use tool for new users and also a powerful one for professionals. It combines editing, colour correction, visual effects, motion graphics, and audio post-production all in one software tool. Additionally, the software also helps you collaborate with others during the editing process, such that multiple video editors can work on the same video simultaneously. The all-new DaVinci Resolve 17 has several modern features, such as new image processing for the latest wide gamut HDR, a powerful audio engine, immersive 3D audio workflows, an AI-based magic mask, and many more.
Available for: Windows, Mac, and Linux
Price: Free, $269 for the full Studio version
- Shotcut
Shotcut is an open-source video editing platform that not only supports various formats such as FFmpeg, 4K, ProRes, and DNxHD but is also completely free. Yet another highlighting feature of this software is the audio editing options it provides, such as bass and treble adjustments, creating bandpass filters, adding dynamic comprehension, and many more.
Available for: Windows, Mac, and Linux
Price: Free
Conclusion –
If you have the right tool by your side, even the gruelling task of video editing becomes easy. And now that you have a comprehensive list of top-notch editing software why wait? Go and create your next epic.