How far does your website look credible and legitimate? You want to expand your business and create a website to attract more traffic and increase sales. You will find more potential customers visiting your website if it provides a secure online experience. Revenue will improve with a high conversion rate. You will accomplish all these if your website looks trustworthy and ranks high in search engine results.
Internet users prefer websites that secure their confidential information. You can improve the security of your website with the help of SSL certificates. The ever-increasing use of the Internet has led to harmful cyberattacks. Internet security specialists safeguard data transmitted via websites, computer systems, servers, and smart devices against malware.
You can increase organic traffic to your business website if it has an SSL certificate. How will you have it? You can buy a suitable SSL certificate from a leading web hosting company and ensure the safety of your website. If you don’t have one, all the major browsers, including Google and Bing, will warn online visitors that a given website is not safe. It will affect your website’s ranking in the search engines because web users will never risk visiting an unsafe site.
Discover what an SSL certificate is
You may have noticed a padlock icon on the left of the address space bar on the browser. It is the sign that indicates that the website is secure and trustworthy. An internet user can visit the website and share information secured through encryption. Secured websites’ URLs will begin with ‘HTTPS’ rather than ‘HTTP’. The websites with SSL certificates, modify their internet protocol suite by adding an ‘s’ to ‘HTTPS.’
SSL, commonly known as ‘Secure Socket Layer,’ is a small data file that allows an encrypted connection to a business’ credentials. SSL, as a security protocol, establishes an encrypted link between a server and a web browser. An SSL certificate ensures that all data transferred over the web is protected.
If you own an online business, you must protect your client’s sensitive data such as usernames, passwords, credit card numbers, and social security numbers. When you get an SSL certificate from a reputable service provider, they will link it with your domain and protect your hosting.
Having an SSL certificate will provide various advantages to your website:
- Authenticates information through strong encryption
By subscribing to a suitable SSL type, you can safeguard all data. Depending on the package, you have options to select from standard encryption to strongest encryption, which will convert your data into virtually inaccessible code using encryption technology up to 256 bits. A reputed service provider can offer you SSL certificates that support the SHA-1 and SHA-2 algorithms and use the most powerful encryption.
Data encryption is essential for clients to make transactions online after purchasing a service or product on an eCommerce store. You need to protect their sensitive information from hackers.
- Get a fully validated SSL certificate
Customers will utilize multiple payment services to pay for their purchases if your eCommerce business has a high level of security. Premium SSL certificates offer a ‘click-to-verify site seal’ to make sure that your site is 100 % secure. With it, you can establish credibility.
- Ensure that payments are secure
An eCommerce store should have appropriate SSL certificate protection to receive payments. Otherwise, you will be unable to sell your products online and accept credit or debit card payments. You are required to secure your clients’ confidential credit card information by having a high-level encrypted system in operation. The Payment Card Industry Data Security Standard (PCI DSS) insists on this by verifying the authenticity of an SSL certificate provided by the service provider.
By choosing a dependable web hosting company, you can buy SSL certificates that can be set up on any domain extension and trusted by 99.9 percent of browsers.