Tue. May 28th, 2024

Numerous companies are taking into consideration the usage of animated videos in their advertising videos due to the widespread use of video content. Because of this, their brands have risen in popularity in the digital world. With its adorableness and ability to connect with a wide range of people, animated videos can influence viewers in more ways than just visually and audibly.

As a result, companies employ a variety of animation techniques, such as 2D and 3D animation, to generate anything from animated cartoons and movies to commercial videos and marketing videos to instructional content and video games. 

The use of animated videos, on the other hand, does more than just make the business look cute. In addition, a landing page and a marketing campaign including 2D animation videos can increase conversion rates.

Is 2D animation a good fit for your company’s marketing strategy? Continue reading to learn more.

An Overview: What is 2D Animation?

By having its characters and objects produced in a two-dimensional space, a two-dimensional animation is defined as 2D animation. Traditional animation styles, on the other hand, date all the way back to the 1800s. Frames were used to create it, and at first, it looked different from the others since each drawing was drawn sequentially.

However, iconic Disney animations like “The Little Mermaid,” “Snow White and the Seven Dwarfs,” and many more are well-remembered. Use some of the most popular 2D animation clips. 

This progress, however, was also digitalized via different 2D animation software, such as the possibility of creating the backdrops and characters uploaded to the computer directly, due to the revolution that computing technology has brought about. 

Digital solutions have replaced the old procedure to make 2D animation explainer videos more accessible, cost-effective, and expeditious.

Moreover, not every video production house offers 2D animation services. Only a video animation agency has experts who can create 2D animated videos.

Phases of 2D Animation Production

Let’s take a closer look at how 2D animation is made. Pre-production, production, and post-production are the three main stages. Let’s take a look at each one individually.

Phase 1: Pre-Production

A narrative was written, and a scenario was devised by the animation team during the pre-production period. Making the storyboard and creating the characters that will appear in the sequence of images and activities, choosing colors, recording voice-overs, and creating backdrops are all part of this process.

Phase 2: Production

During this phase, the animation crew gathers all of the necessary assets and creates the final sequences. Steps in the production process involve creating actual scenes and painting backgrounds. It 

animates the video by carrying out the actions of the characters. Upon completion of the animation, the video can go to post-production.

Phase 3: Post-production 

During this step, 2D animations are put through their final edits. In this step, additional recordings or sound effects are added to the animation in order to enhance its emotional impact. Exporting and rendering to numerous platforms takes place when the final version of the video is completed.

Uses and Types of 2D Animation Videos

We’re constantly bombarded with animation in the form of social media posts, television spots, and feature videos. There are many businesses now using different forms of 2D animation videos to increase user experience because of the dominance of animated content in video creation. 

Let’s have a look at some of the most common uses of 2D animations:

  • 2D explainer videos
  • Product demo videos
  • Product demo videos
  • Feature films, TV shows, and feature films
  • Live-action videos
  • Brand promotional videos
  • Whiteboard animations
  • Documentary videos

In addition, 2D animation is a popular method for promoting a product or service and gaining brand recognition. When it comes to 2D animation, it’s all about the dynamic movement of the characters, the vibrant color palette, and the memorable message. Because this eventually educates, entertains, and persuades the users.

There are two types of 2D animation: explainer videos, which are the most common, and product demonstrations. Whiteboard animation and live-action videos, on the other hand, make use of a technique in which visuals and text are displayed as they are being drawn in real-time. They can also be used to educate the audience. 

In addition, the product demo videos assist in informing your audience about the intended functionality of the particular product.

How 2D Animation is Transforming the Look of Marketing?

2D animation is widely used in marketing by a large number of companies. Businesses can communicate more complicated concepts to a broader audience by combining animation and narrative approaches. When it comes to conveying highly technical knowledge, the animation is the best option because most people are visual learners.

It is possible to demonstrate the worth and benefits of your products in real life and sell more than just a product but the experience and ease it delivers to a consumer’s life.

Additionally, 2D animated videos are less expensive to make than 3D animations and live-action videos. Tighter production times – generally 6 to 8 weeks, but the timeframe can be expanded to meet shorter deadlines – are the main advantages of animated videos.

2D animated videos can be readily altered and updated over time, which is another perk. It’s a great way to extend the life of your products while also keeping them looking fresh. 

Static graphic design components can be created by modifying their visual content. Business cards, postcards, and infographics can all be made using them.

But here’s a thing not every business owns an animation production team, so what can be done? Should you just jump off this bandwagon or find a way to get it? Well, you can choose any of them, it’s your call. 

But let us tell you that there are some best animation companies that offer video animation services, and BuzzFlick is one of them. If you’re looking for someone whose work has been recognized and appreciated by platforms like Clutch and Manifest, they are one of them.

They have been serving businesses of different niches for years. Their 2D animation services are spectacular. The quality of their video and content is always top-notch. You can visit their website and witness their work yourself.

In a Nutshell

The use of 2D animation to convey a wide range of information is a fantastic use of your company’s limited budget. B2C and C2B marketers alike can get benefit from using video to build relationships with their target audiences.

Because 2D animation is frequently inexpensive and attractive, it should be a part of your web marketing plan. 2D explainer animation videos are an excellent choice if you want to both entertain and educate your viewers at the same time. Their message is clear and compelling, and it encourages visitors to your website to convert into paying customers.

On this note, we end this blog. We hope this useful insight on 2D animation will be of great help to you.