Image analysis tools are used to research digital marketing to understand how consumers interact with brands. It’s a good opportunity for marketers to see an online shopper’s visual cognition of a brand and provide the best experience. Suppose you want to improve your understanding of the emotions of your clients and consumers. In that case, this article will explain the overall concept and importance of image analysis and why a brand or company care about it.
Image analysis is a research tool that allows companies to analyze the visual cognition of consumers. It is the process that uses machine learning technology to facilitate automated analysis and recognition of images or photos for marketing or branding purposes. These tools can make it possible for marketers to automatically detect customers’ emotions and behavior, thus providing a more accurate method of studying what customers think about a brand without manually analyzing their interactions with the company’s products or services.
Traditional methods of analyzing customer interactions and reactions experienced by a company’s products and services require knowledge of different areas of marketing research. When companies used this research data, it was beneficial to analyze customer perceptions of the products or services in their portfolio. The problem was that traditional methods could not detect customer emotions, at least not automatically. The only way for marketers to accurately rate a user’s expressed emotions was by conducting qualitative research.
Importance
1. Can detect emotions
According to a study by Kaspersky Lab, online shoppers experience up to 10 emotions or feelings when performing online shopping. These emotions are anger, confusion, fear, joy, sadness, disgust and doubt. Some people also feel the excitement during their shopping process. It allows businesses to look at the direct interactions of consumers with the company’s products or services and customers’ perceptions and reactions towards them.
2. It is cost-effective
Marketers want to help their company make money as quickly as possible. They want to provide the best possible products and services at the most affordable cost. By utilizing image analysis, businesses can evaluate their digital marketing research results. It saves them time, money and energy by eliminating the need to conduct intensive qualitative research.
3. Helps brands understand customers better
It gives companies a chance to learn more about where their customers hesitated before making a purchase decision. It helps find out what customers want to see or experience when interacting with the company’s products or services. It can track the customer’s psychology, behavior, and emotions in a non-intrusive way. While analyzing a customer’s image, the tool can determine the emotion expressed by a person in the picture through facial analysis technology. Marketers then use this information to understand their customers’ behavior and attitudes towards their products and services.
4. Helps marketers understand customers better
Its programs can be used to view the customers’ behavior, emotions and other factors that lead consumers to purchase a product or service. It can also detect how people react to a company’s brand and products through visual cognition. It empowers brands to make relevant business decisions based on their findings. This way, it allows businesses to improve their products and services to establish a better customer experience and keep up with competitors in the market.
5. It is used in advertising and social media marketing
It can be utilized by companies to collect feedback from their customers through surveys, for better marketing purposes, or to improve their products or services. This type of technology allows companies to understand the impact of their branding and marketing campaigns. It helps marketers analyze customer behavior towards certain images or photos posted on social media networks. Image analysis allows brands to evaluate how a person reacts to certain advertisements or promotional materials.
In conclusion, marketers and businesses want to create a better brand experience for their customers across all touchpoints. This is why brands need to understand their customers’ visual cognition of the company’s products and services. Image analysis tools can give marketers a good opportunity to analyze how consumers feel about a certain image or photo. By understanding consumers’ emotions regarding specific images, companies can develop better experiences for their customers. This way, companies can improve their client relationships and deliver better services.