The Role of AI and Blockchain in Tackling Counterfeiting: How Acviss is Revolutionizing Brand Protection
The rise of digital commerce has fundamentally changed the way consumers purchase products. But with these new conveniences comes a significant downside—counterfeiting. The sale of fake goods, which accounts for roughly 2.5% of global trade, is now easier than ever, thanks to online marketplaces and the sophistication of counterfeit operations. Cybersecurity has a pivotal role … Read more