Do you use social networks? Probably yes. It is even possible that, like me, you use social networks as a means of dissemination.
You probably know how hard it is to grow your followers and views on Telegram.
Well, in this article I want to share with you my sensations when comparing Telegram with the most common social networks.
When I started the Seguidores Telegram project, I did it purely for pleasure. At first it was a simple podcast, but little by little, it has become an amalgamation of content spread through many channels, in different formats.
At the time I wrote this article, Visualizações Telegram, about how to increase your posts views on Telegram. It is present in the most common social networks, such as Twitter, LinkedIn, Facebook, Pinterest, and even TikTok.
I’m not very proud of this, really. If you follow the contents of Rupy, you will know that I don’t like social networks. For many reasons.
That is why, on several occasions in the last two years, I have closed, abandoned, or re-evaluated the way I use the networks. In the particular case of Twitter, I have even developed methods to achieve greater diffusion, achieving quite a few results.
However, when it comes to truly connecting with people on the other side of the networks, the reality is quite confusing.
You can have many likes, retweets or whatever the interactions are called on each network. But from there to there being a real conversation, it goes a long way.
Using Telegram as an alternative to social networks
Recently, and faithful to the idea of trying before speaking, I have made a move regarding the use of Telegram. The initial idea is to avoid the algorithms that, more and more blatantly, hide the visibility of the contents of those that do not go through the checkout, as is my case.
At the moment, the sensations are very good, although I will continue testing.
I would like to share with you 10 points in which I see advantages in using Telegram instead of the most common social networks.
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In Telegram there is no algorithm to regulate visibility
In a social network, it does not matter how many followers you have. Only a few will see your content, unless they search for it directly, which is very unlikely, because social networks are made to hook users by showing very varied content, and from different sources.
How do you decide what a user will see? Well, this is calculated with a complex formula: an algorithm. These algorithms are prepared to give you visibility depending on a lot of factors that are secret.
Here comes an interesting point: “secrets”. Have you ever wondered why algorithms are secret? The reason is clear. Social media owners want to be in complete control of what users see. And because? Among other reasons, one of its ultimate goals is for companies to pay to advertise their content.
For it to be worth paying to advertise on a social network, it has to keep the user as long as possible. And this is another reason why no social network is going to make it easy for you to redirect users to your website.
However, In Telegram, all the subscribers of a channel, or the members of a group, will see everything that is published. Yes, it is possible that they see a message and prefer not to open it, but if you look closely, it is the user who decides, and not an algorithm.
In addition, they will not penalize you for putting a link to your website. It will look the same as the rest of the messages.
Telegram allows content in different formats
Each social network has its format. Both the size of the image, and the duration of the videos, or if the video is horizontal, vertical, or triangular…
In some cases, there are very curious things, such as TikTok not allowing videos longer than a minute, while Instagram does not allow videos shorter than a minute.
These differences in formats force the content creator to make a truly impressive investment in time, effort (and in many cases money).
Again, you don’t have to be very smart to see the reasons behind these format demands. Every social network wants to have its own content. Native content, born and raised exclusively for a particular network. No social network wants you to take your content to other sites.
To give an example more in line with this, the last of the group, TikTok, allows you to share your videos on all sites. But, yes, with the house watermark so that you know where they come from.
In this, Telegram beats all social networks as you don’t have to worry about the format. You can share photos with the size you prefer. Videos of the duration that you see fit. You can even share links to videos, photos or various content from social networks. Telegram is responsible for displaying the content directly, without having to leave the application.
And of course, you can share what you put on Telegram on any other site.
All types of content are accepted
One more advantage, similar to the previous one, is the type of content. Although before we talked about the format (size, duration, framing…), another important point is the type of content: audio, video, text, images…
Each social network has its language. YouTube is for videos, Twitter is for short sentences, Pinterest is for infographics, and Instagram is for photos.
Yes, as each social network grows, they accept other content. You can put a video on Twitter, for example. But, they still have limits. To continue with the example, at the moment, you cannot send audios on Twitter. And the same with the rest.
Nevertheless, Telegram eats everything. Photos, videos, text, articles… it doesn’t matter. You can even send recorded voice notes directly for you, from the app.
* In the image below you can see two types of content: a video that can be viewed directly from Telegram, and an image. In addition, hashtags can be seen.
Behind the users there are real people
Many social networks are becoming famous for their data manipulation. There is talk of virtual farms in which thousands of people, and robots, share false content posing as people who do not exist.
The automations that the different social networks allow are amazing, and suggest that their objective, again, is not to do good by spreading wisdom, but simply to increase their economic balance.
The ease of opening an account on a social network is tremendous. You can create as many as you want, and it’s so simple that it’s suspicious to see how social networks themselves make work so much easier.
In this, again, Telegram is ahead. It is true that there are also bots on Telegram, and that you can buy subscribers for a channel (all false, obviously), but the way Telegram works, and the requirements to open an account, make it not make much sense to generate ghost accounts. .
For example, it would be silly to put a bot in a Telegram group, since the objective of a group is to talk, and, at the moment, the bots are not very good at that. In addition, Telegram has many mechanisms to prevent spam. You can perfectly kick someone out of a group, or make it secret.
To give one more example of the differences between Telegram and social networks in this regard… if you do not use your account for a period of between 1 month and 1 year, it is automatically deleted.
In my case, I can say, in the short time that I have been working with Telegram, that I have seen the huge difference of real interaction with respect to social networks. On Telegram, people talk. I have done more networking in a couple of weeks on Telegram, than in a couple of years on Facebook, for example.
Easy to use
Despite the effort to make it easy to use, social networks like Facebook or Pinterest are quite complicated. And my impression is that, as they add more and more features, they become more difficult to use.
Finding content with a search, learning to use hashtags, the formats we mentioned before… it’s a pain. And I don’t tell you anything if you use several different social networks.
For content creators, using social networks correctly is a true odyssey. So much so, that there is the figure of a Community Manager to manage the different networks. By the way, a fairly well-paid profession.
Nevertheless, Telegram is very easy to use. It has no science. His learning curve is very fast. Of course, it has very complex functionalities, but they are not necessary to install the application and start using it.
In addition, most users come from WhatsApp, which is quite similar, so they are already “learned”.
From the point of view of the content broadcaster, Telegram is much simpler. You can do it from anywhere (browser, app, mobile), in any format.
Of course, Telegram has advanced features that are a real blast for content creators. For example, you can set the date and time for a message to be sent, send it without ringing the notification to the receiver, or limit the number of messages in a group… to mention just a few features.
Notifications help spread
One of the rules of modern effectiveness is to remove notifications. In this way we become proactive, and not reactive. Instead of going to the social network on duty every time we hear a little sound, or we see a red balloon with a number prompting us to enter, effective people check their social networks at specific times, and limiting the time.
Well, actually, effective people don’t use social media unless it’s part of their job, but hey, that’s another topic.
The thing is that Telegram is different, because it is not a social network. You can follow several channels, and be in a few groups, but it will never be the same as the intrusive methods of social networks, since Telegram is made like instant messaging.
For those of us who spread content, this is great. Many people who are fed up with social network notifications will look at a WhatsApp when it arrives, or a Telegram message. In other words, the chances of our messages being seen is much higher.
Of course, you can always set it to not be as annoying, but the barrier to entry will be quite a bit lower.
Telegram bots
All social networks have some advanced features designed to facilitate the work of content creators.
There are also plenty of applications to measure and analyze data, program messages, adapt content to different formats, or carry out advertising campaigns. The best, of course, paid.
However, Telegram has a very interesting feature: bots. We are not talking about bots that falsify the contents, but about programming codes that can make real bizarre things.
For example, in the group I have on Telegram, I configured a very simple bot that welcomes a new user and reminds them of a message with the group’s rules. You can see it in the following image:
Well used, bots are a great advantage of Telegram compared to social networks. Also, let’s remember that they are part of Telegram. You do not have to resort to external applications to achieve goals.
Number of public (target)
Earlier I mentioned visibility, and also the fact that most Telegram users are flesh and blood people.
But we are going to add another advantage of Telegram with respect to social networks. If you have a network set up to spread your content, to sell your products, or to create your personal brand, you will surely know what follow-follow or follow-unfollow is.
These are deeply rooted customs in social networks. You follow me I follow you. Or also “I follow you, you follow me, and then I stop following you”. They are very common techniques, which, in the long run, cause you to follow a lot of people, and you follow a lot of people.
Without going any further, I follow more than 17,000 users on Twitter, and more than 32,000 follow me. But… is this real? What interest do these users have in my content? I tell you, little or very little. There are exceptions, but they are minimal.
In Telegram, those who are really interested sign up for your group or channel (called “target audience” in marketing jargon), and when they get fed up with you, they leave, and nothing happens.
So you can have 100 subscribers to your channel, but they will be infinitely more valuable than 100,000 followers on Instagram.
Yes, you can earn a lot of money being an influencer for having a lot of followers, but, in the long term, these types of commercial strategies do not usually end well. Besides, that’s not what I want… and you?
The cost
The cost? But if social networks are free! Well, yes, but nobody gives “four pesetas hard.” In reality, nothing is free. Social networks are made to consume your time.
Also, nowadays, if you want to reach someone with your content, you not only have to spend time, but you also have to invest money. And it is not little.
You already know that, at EfectiVida, the use of time is a factor to which we attach great importance. Without going any further, the star product of this website is the CAR personal productivity course, which focuses precisely on organizing yourself to make the most of the 24 hours that every mortal has.
In this sense, Telegram is very cheap. We already talked about ease of use before. But in addition, there are no costs to gain visibility.
There are websites outside of Telegram that sell subscribers and views, but, first, they are very cheap, and second, believe me, it is not worth it.
Thus, the cost for a company that wants to have a Telegram channel or group is going to be €0, and very little time.
Ethics and war
I did not want to close this article without talking about ethics. Honestly, I don’t think Telegram is an NGO, but in the country of the blind, the one-eyed man is king.
Social media is a very dangerous weapon. They have done a lot of damage, and will continue to do so. Personally, I am totally against them, and I am repulsed by continuing to use them. It’s like going to work in a place you don’t like, with people you don’t like, doing something you don’t like. You still have to do it to live, and you have no choice, but you still don’t like it.
In my case, it is a matter of ethics. I think that what I offer is good, and I want to share it. And one effective way is social media. I constantly value if they take more from me than they give me, and since the balance tips in my favor, believe me I will send them far away.
In addition, the reality is that I do not consume content on social networks. I enter as few times as possible (the minimum and essential to publish), and I run away. To consume content, I use Feedly.
And to spread content, I am automating everything I can, to see if I take advantage of them and not the other way around.
So Telegram, in this sense, has allowed me to start a new battlesee what happens.
Try using Telegram channels or groups
I have a lot of things left behind, but I think that what has been exposed up to here is the most important.
What do you think? Do these reasons convince you that Telegram is better than social networks for disseminating content? Or do you think I’m wrong? Do you have any suggestions to optimize the dissemination of content?
Why don’t you try using Telegram as another broadcast channel, or to create a community and network?
You have two very simple options:
Open a Telegram channel, which works basically like a Twitter, but without the participation of other users.
Open a Telegram group, which works like a WhatsApp group, only with a lot more configuration options.
I hope this content has been useful to you. You’ll tell me… Until next time!