Are you struggling with your sales and marketing strategies? No worries, we are here to present you with the strategies you can apply to boost your sales using your followers. Instagram is a bigger platform with challenging competitors, so you need to work on your account. This blog is for people who want to know how Instagram followers work to make your sales and business flourish and to promise.
With the empowerment of digital media now, businesses have also changed their way of dealing with customers and sales. Indeed Instagram is the best place for online business, whether a brand or small business. Instagram greatly influences the public perspective on online shopping. As a matter of fact, research shows that people search Instagram before buying a product.
Read this blog, and at the end, you will know the tips and tricks to highlight your account and sales.
Why Instagram is the best place to sale
When we talk about online business, Instagram has the world’s most fantastic active audience on its platform. It has a potential audience that can turn your sales level to its peak.
Instagram study shows that:
- 90% of the Instagram users follow at least one brand
- 83% of Instagram users can find their favorite brands and products on Instagram
- 80% of users use Instagram to decide and buy a product
- Most importantly, Instagram has over I billion active users to enhance your sales
Additionally, the massive audience assists you in conquering the business world because, according to the new updates now, Instagram algorithms work on a popularity base. The more reach posts have, the more people can see them.
How are followers influential on Instagram?
Here are the 8 causes why Instagram followers are the key to sales and how influential they are:
- Overpowering popularity:
- Forming branding perspective:
- Building solid connections with the community:
- Share discounts and coupons:
- Organize activities:
- Giveaway for sure:
- Hire influencers to allure the public:
- Target potential audience
- Your popularity on Instagram depends on how many followers you have at the moment. Getting more followers to increase your popularity plays a significant role in your increasing sales.
- The more popular you are, the more people and customers will reach out to you.
- Being famous means people have a sense of security when they buy from you, leading them to recommend your account as an authentic place to buy.
Forming branding perspective:
- Forming a branding perspective is a form of marketing that we can not deny because of the highest output rate.
- To create your brand perspective, you need a bigger audience, and that’s where your followers will serve you.
- You have 90% of the audience to utilize to create a sincere brand image.
- People feel superior when using a famous brand, and followers are crucial in making your brand a household name.
Building solid connections with the community:
- Working in a place based on community functionality, you must cooperate to establish your account and services.
- You can use your direct messaging services, aka DMs, to build solid connections by talking to them in private messages.
- You can also have a strong relationship with influencers and bloggers to benefit from their audience.
- Creating a powerful fandom is only possible if you have a sincere relationship with your audience.
- The more robust, affectionate and sincere relationships you will have, the more people will trust and buy from you.
- You can also use your comment section for a community relationship by replying to the comments under your posts; furthermore, it will increase your followers and post reach.
Share discounts and coupons:
- Share discounts and coupons to increase your sales number. You can share exclusive offers for your followers too.
- You can send your followers discount links to make efficient sale rates.
- You can offer promo codes exclusive only to your followers.
- This will help you in three things:
- Increasing sales
- Trust from followers
- Sincere brand image
Instagram is about staying active and interactive in different ways to get featured on the top. You can hold different activities to promote your accounts and products.
- You can ask people to comment under a specific post, and they can get a discount.
- You can also hold different contests, give people instructions and offer the winner a free product.
- The reward will attract people to your account, products and sales, and it will also increase engagement on your account.
Giveaway for sure:
- Giveaways are a popular marketing tool on Instagram, and it is an efficient way to boost your Instagram followers, reach and sales.
- You can give people a specific task to achieve, and they will get free products and cash.
- You can ask people to tag their friends, follow your account and comment on how many they can participate.
- It is a great way to achieve more instagram followers, reach, and comments and encourage people to shop from you.
- The audience feels security and affection buying from you because of your behavior towards them.
Hire influencers to allure the public:
- It would not be wrong to say Instagram is a place with premium content. Instagram has introduced new marketing tools, and they are pretty influential.
- Influencers and bloggers are working with the help of different bands. You can hire influencers to promote your brand as it will multiply the advantages you will get.
- Your sales will increase because of the influence of the person you hire. Many people will visit your account to see why a specific influencer works for you.
- With the help of influencers, you can also become an influential and promising brand.
Target potential audience:
Having an audience that is relevant to your products is more important.
Instagram has a potential young audience that likes to follow trends and influencers. Also, a report shows that 31% of the Instagram audience is between 25 to 34 years of age. So you should focus on that audience to get potential and high sales rates.