Tue. Jul 23rd, 2024

Since the 2000s, the web has been constantly developing and transforming all businesses. The web brings out new working methods, digital tools and new products. All sectors of activity are directly or indirectly affected by the changes caused by the digital transformation. Indeed, the competition is taking a digital turn, customers are increasingly enjoying browsing and shopping online and highly competitive products and services are taking place on the market. Little by little, the web is pushing companies to become more aggressive in their marketing strategy, but above all to constantly adapt to digital changes. You guessed it… becoming a digital company is essential!

The advantages of online visibility for switzerland companies

The traditional media are now gone to give way to all the digital tools made available to companies.

Participate in the customer journey

The consumer’s journey is different: he appreciates looking for information online before making his purchase decision. A company’s online presence is then decisive for shaping the consumer’s choice, but also for responding to their search.

If your competitors are online, but not your company, guess the number of customers you are losing and the place you are leaving to your competition in the digital market. What matters most is that your company is present throughout the customer’s purchase journey by building their notoriety and reputation online.

Compete with your market

The web is a new communication tool that offers many opportunities to stand out from its competition, in particular through content, interactivity, design or the development of products or online services. The digital presence of a company contributes amply to its development, growth and success.

Be accessible at all times

Nowadays, customers are looking to get information quickly on all types of devices day and night. A digital presence offers companies the chance to be online at all times, 24 hours on 24 and 7 days on 7!

In conclusion, a digital presence is mandatory to grow its clientele, and above all to generate more income, and all this thanks to the power of the web.

How to build your digital presence?

Discover the steps to build your company’s online visibility.

Appear on local searches

Consumers are looking for companies that offer products and services in their city or region. Having a local digital presence is a real asset to attract new customers and to compete with neighboring companies. To stand out on local online searches, you can start by creating a Google My Business Listing and by writing a listing in local directories.

Designing your website

All companies that want to increase their online visibility must design a website. With a website, it will be possible to develop a long-term digital strategy and therefore constantly innovate in the evolution and improvement of the company’s growth generated thanks to the web. Your website is a personalized communication medium in the image of your company, which generates measurable results and above all which aims to create new revenues!

Working on your online reputation

It is important not to forget that: “Your brand is not what you say about it, but what Google says about it”. Working on your company’s online reputation is essential to attract new customers, to build your company’s reputation, but also to ensure your reliability and professionalism. Control your online image thanks to your website and collect positive reviews!

To succeed in your first steps on the web and your digital presence, collaborate with a web agency, Edana, concerned about the success of companies.

By Syler