Sun. Jun 16th, 2024
custom-outreach-and-blogger-outreach

When most people think of outreach, they automatically think of blogger outreach. But there is another form of outreach that is often overlooked- custom outreach. So what is it, and how is it different from blogger outreach?

Custom outreach is the process of reaching out to individuals and organizations that are not bloggers, but who still have an audience that you want to reach. This could be anything from a small business owner to a big name industry thought leader.

The main difference between custom outreach and blogger outreach is that with custom outreach, you are not just limited to bloggers. You can reach out to pretty much anyone who has an audience that you want to target.

What is Blogger Outreach?

Blogger outreach is the process of identifying and contacting bloggers to promote a product, service or event. It can be an effective way to reach a large number of people quickly, but it’s important to understand the difference between custom outreach and general blogger outreach.

What is Custom Outreach?

Custom outreach is the process of reaching out to individuals and organizations that are not bloggers, but who still have an audience that you want to reach. This could be anything from a small business owner to a big name industry thought leader.

Why use custom outreach instead of blogger outreach:

There are a few key reasons why you might want to use custom outreach over blogger outreach:

  • You’re not limited to bloggers- with custom outreach, you can reach out to just about anyone with an audience that you want to target.
  • You can build deeper relationships- since custom outreach is more personal, you have the opportunity to build deeper, more meaningful relationships with the people you reach out to.
  • You can better target your audience- with custom outreach, you can hand-pick the people you want to reach out to, which means you can better target your ideal customer or client.
  • You can get higher quality leads- since custom outreach is more personal, you’re more likely to get higher quality leads who are actually interested in what you have to offer.
  • You can stand out from the competition- since custom outreach is less common than blogger outreach, you’ll be more likely to stand out from the competition.

How to do custom outreach:

Now that you know what custom outreach is and why you should be doing it, let’s talk about how to actually do it.

  • Step 1: Define your goals

The first step in any outreach campaign is to define your goals. What are you trying to accomplish with your outreach? Do you want to promote a product or service? Drive traffic to your website? Build relationships with influencers? Once you know your goals, you can move on to step 2.

  • Step 2: Identify your target audience

The next step is to identify your target audience. Who do you want to reach with your outreach? This will help you determine who to contact and what type of content to create.

  • Step 3: Create a list of potential contacts

Once you know who you want to reach, it’s time to create a list of potential contacts. This could be a list of small business owners in your industry, thought leaders, or even just people you know who have an audience that you want to reach.

  • Step 4: Reach out and start building relationships

Now that you have a list of potential contacts, it’s time to reach out and start building relationships. This can be done through a variety of methods, such as social media, email, or even just good old-fashioned networking.

The most important thing is to be genuine and authentic in your interactions. Don’t try to sell them on something right away, but rather focus on building a relationship and getting to know them better.

Benefits of using custom outreach:

There are a number of benefits that come with using custom outreach, such as:

  • The ability to reach a wider audience.
  • The opportunity to build deeper relationships.
  • The chance to better target your ideal customer or client.
  • Higher quality leads.
  • More personal interaction.
  • A greater chance to stand out from the competition.

These are just a few of the benefits that come with using custom outreach. If you’re looking for a more personal and authentic way to reach your target audience, then custom outreach is definitely something you should consider.

Final Verdict:

Overall, custom outreach is a great way to reach a wider audience and build deeper relationships with potential customers or clients. It can also help you better target your ideal customer or client, and gives you a greater chance of standing out from the competition. If you’re looking for a more personal and authentic way to reach your target market, then custom outreach is definitely something you should consider.