In the age of digital marketing, we are constantly looking for ways to improve our content. We want to stand out from the crowd, and we want to be able to educate and entertain in the most effective way possible. When it comes to our website, adding video can do all these things.
Video is one of the most powerful tools you can use when it comes to marketing your business. Here’s how video helps SEO:
It grabs attention
Have you ever clicked on a video link? Of course, you have — we’re all guilty of this! Videos are extremely eye-catching and they’re a great way to grab the attention of your website visitors. People will click on videos before they’ll read a long page of text, so adding video is a great way to ensure that your audience is actually seeing what you have to say.
It’s easy for people to share
Thanks to social media sites like Facebook and Twitter, it’s now easier than ever for videos to go viral. Adding videos allows your content to be shared instantly with viewers around the world. With just one click, your content could end up on thousands of screens — think about how much exposure that could mean for your business! Why is video marketing important? There are many reasons why you should consider adding video marketing to your online strategy, but here are the top five:
- Video helps you convert more website visitors into leads.
- Video makes it easier to explain how your product or service works, which can help increase sales.
- Video provides social proof that your company is trustworthy and credible.
- Video increases the amount of time people spend on your website, which helps with search engine optimization (SEO).
Using video on your website can help boost sales by giving customers a more engaging and interactive experience. When creating videos, make sure to include a call-to-action (CTA), which is an invitation for the viewer to take further action such as visiting your website or subscribing to your channel. If you are selling products online, then include a link in the video’s description that leads back to the product page.
Boosting Social Media Sharing
Video content is more likely to get shared than other forms of content. Video marketing is also a great way to build a deeper relationship with your audience by sharing more personal messages with them, letting them know what makes you tick, or even just entertaining them!
Reduced Bounce Rate
If visitors spend more time on your site, then it reduces bounce rate and increases ranking in Google Search results and increasing conversion rate optimization (CRO) efforts. Also, adding video to your site doesn’t necessarily mean that you need to create long form videos for every product or service offered; short 2–3-minute videos with relevant information about specific products/services will suffice!
People prefer video content over text
Videos are extremely popular right now. People enjoy watching videos because they convey information quickly and easily. This is especially true of mobile users who don’t want to take the time to read everything on a website. According to Google, 70% of mobile users say they’ve watched a video on their device in the past month, and users spend an average of 69% more time on pages with videos than those without them.