Mary J. Blige and Pepsi gladly declare the debut “Strength of a Woman Festival and Summit” in organization with Live Nation Urban. The celebration will happen in the dynamic city of Atlanta, GA with three days dedicated to music, parody, and local area working between May 6-eighth, 2022. Presale tickets go live Tuesday, March 8, 2022 at 10am ET, while general marked down starts on Thursday, March tenth at 10AM ET. Everything tickets can be bought at www.soawfestival.com.
Purposefully held over Mother’s Day weekend, the celebration is proudly organized for and by ladies in the hotbed for inventiveness and culture, Atlanta, GA. As a 9x Grammy Award-Winning Singer, Songwriter, Actress, Producer, Philanthropist and Global Superstar, Mary J Blige has submitted most of her vocation to enhance, enable, and give voice to BIPOC ladies through the specialty of music and truth-telling. This multi-touchpoint celebration, which centers around Music, Wellness, Tech, Beauty, and Financial Literacy is the development of her life’s central goal and reason. “The thought for the celebration came to us after early listening meetings of my most recent collection with my loved ones and ladies in the business. Each time, individuals in the room would share a story, in many cases of deplorability or agony, however they finished 100% of the time with euphoria and love and how their sweethearts or mother or sister assisted them with getting comfortable with themselves and strength. We felt like following two years of being inside and getting through so much, that this was the sort of involvement that individuals, particularly ladies, merited” expressed Blige. “I’m so appreciative to every one of the entertainers, sellers, and members for subscribing to our debut occasion and I am so eager to do this in a city that has been shaking with me since the earliest reference point of my vocation. I’m glad to make this with my sisters and I anticipate an unquestionably excellent and extraordinary experience.”
The celebration is the brainchild of Blige, and her accomplices Nicole Jackson, Vice President of MJB Inc., and Marketing Maven Ashaunna Ayars of The Ayars Agency. They’ve collected a group of ladies to lead each arm of the celebration from creation to correspondences, a work that repeats the reason and vision of the celebration. Ayars, Mary’s long-term accomplice shared, “this celebration and culmination were made for our companions, moms, sisters, and the incalculable ladies who walk proudly in their reality and strength. Having the option to bring an encounter like this to completion, particularly with a unique group of Black ladies in charge, is a blessing from heaven. I’ve lived in Atlanta for a considerable length of time and am excited that we’ll have the option to reward a city that has sustained, upheld, and enhanced to the worldwide stage so many Black specialists and business people. We are so thankful for Pepsi’s help in celebrating and respecting ladies, yet additionally with their responsibility through awards for the bigger Atlanta inventive and enterprising local area.”
With unimaginable help from Mari Davies, Vice President of Booking and Talent at Live Nation Urban, the celebration is the first of its sort to have ladies as the performing acts, yet as the chiefs in the background. “I’m excited to introduce a strong arrangement of all-female ability featured by, and in organization with, Mary J Blige for the Inaugural Strength of a Woman Weekend in Atlanta. Mary’s story and vocation are so persuasive, interesting, and victorious. The weekend will exhibit and celebrate solid capable ladies across ages and I’m pleased to be a piece of such an extraordinary end of the week! This is for ourselves and by us,” expressed Davies.
Blige and accomplices picked Atlanta as the background for this debut occasion given its standing as the world renowned hub for youthful Black creatives and business people. The celebration is glad to band together with many neighborhood, minority, and female-possessed organizations and merchants to assist with developing the best insight for participants. The adoration for Atlanta is reflected not just in the celebration’s interest into the neighborhood innovative local area yet additionally in the entertainers and hosts for the different occasions over the course of the end of the week. Andre Dickens, Atlanta’s recently chosen Mayor, is eager to help the celebration, expressing “For ages, the underpinning of Atlanta’s flexibility has been constructed and invigorated by ladies,” said Atlanta Mayor Andre Dickens. “The ‘Strength of a Woman Festival and Summit’ lifts up our neighborhood minority and ladies possessed nearby organizations and enhances the voices of the ladies in our lives who persistently improve our networks from their perspective of boldness joined with sympathy. Much obliged to you to Mary J. Blige-one of our country’s most notorious specialists and no outsider to Atlanta-and her accomplices for picking Atlanta for this debut occasion. Atlanta keeps on affecting everything.”
“Strength of a Woman Festival and Summit” is co-delivered by Pepsi, whose relationship with Blige, and obligation to the local area, reaches out a long ways past the three-day celebration. Yet again only weeks after Blige’s epic execution during the Pepsi Super Bowl LVI Halftime Show, Pepsi is collaborating with the whiz, to extend the brand’s help of music, nearby networks, and the up and coming age of featuring entertainers. Pepsi will uphold Blige and her group of strong creatives in the number one spot up to the celebration, enact all through the celebration grounds, send off local area drove drives and givebacks paving the way to and during the end of the week, and drop computerized content and more to energize fans constantly. “Yet again we are respected to, collaborate with Mary – somebody whose effect and presence is felt as much in front of an audience for what it’s worth off. As a brand that has gone through over 10 years creating and intensifying exhibitions on one of the world’s biggest stages with the Pepsi Super Bowl Halftime Show and then some, we are excited to give significantly more assets to raise the celebration experience for purchasers and reward the Atlanta people group, all while praising the ladies that help the city, and our way of life, flourish,” said Derek Lewis, President, PepsiCo Multicultural Business and Equity Development.
Starting off the end of the week is the show at Tabernacle Atlanta, arranged to feature youth culture and arising Hip-Hop and R&B hotshots like Kiana Ledé, Emotional Oranges, Inayah, MK XYZ, Omerettá the Great, and then some. Balancing the night is the satire show at Buckhead Theater facilitated by Atlanta radio character Wanda highlighting the entertaining Ms. Pat and the sky is the limit from there. The merriments for Saturday, May seventh get going at The Gathering Spot ATL with the Strength of a Woman Summit-the final location bringing the celebration’s central goal and motivation behind strengthening, rise, and schooling to life through drawing in studios and board conversations. The tomfoolery go on at the State Farm Arena with the second show night with what makes certain to be important exhibitions by Mary J. Blige and exceptional visitors, Chaka Khan, City Girls, Ella Mai, and Queen Naija, and the sky is the limit from there, facilitated by Kenny Burns. The coming full circle occasion is the Mother’s Day Gospel Brunch on Sunday, May eighth. Facilitated at the wonderful City Winery, the tagged informal breakfast administration will highlight Gospel music’s most sweltering craftsmen including Kierra Sheard, Le’Andria Johnson, and the sky is the limit from there. Look at the full affirmed arrangement for the end of the week underneath with additional to be reported.
Friday, May sixth
Satire SHOW at Buckhead Theater: Ms. Pat, Wanda, Just Nesh, Erica Duchess
FRIDAY NIGHT CONCERT (Night 1) at Tabernacle Atlanta: Kiana Ledè, Emotional Oranges, Rubi Rose, Inayah, MK XYZ, Omerettá the Great
Saturday, May seventh
Culmination at The Gathering Spot ATL
SATURDAY NIGHT CONCERT (Night 2) at State Farm Arena: Mary J. Blige and Friends, Chaka Khan, City Girls, Special Guest Ella Mai, Special Guests Xscape, Queen Naija, Baby Tate, Omerettá the Great
Sunday, May eighth
Mother’s Day Brunch at City Winery: Kierra Sheard, Le’Andria Johnson
**Setup subject to change
About The Ayars Agency
The Ayars Agency is a brand and amusement promoting firm established in technique – an altered blend of investigation and genuine work experiences. TAA intensely comprehends this age’s perspective, practices, relationship to culture, and the significance of the brands in their lives.
The Ayars Agency likewise knows that the present culture disruptors relate in light of shared values and interests, not socioeconomics, race, age, or orientation. Their work is grounded in purchaser bits of knowledge, social realities, and brand loyalty. Along these lines, they can imagine, carry out, and execute dynamic missions wealthy in social effect.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s driving live amusement organization made out of worldwide market pioneers: Ticketmaster, Live Nation Concerts, and Live Nation Media and Sponsorship. For extra data, visit www.livenationentertainment.com.
Live Nation Urban (LNU) is an association with Live Nation Entertainment, the world’s driving live diversion organization. Explicitly zeroing in on Hip-Hop, R&B and Gospel, LNU fabricates stages, occasions, and celebrations all around the world and creates dynamic substance methodologies in light of the live properties made. Live Nation Urban sees itself as the most remarkable hotspot for live metropolitan music. For extra data, visit www.livenationurban.com.