Michelin, the leading French tire manufacturer, has reaffirmed its dedication to global market access by leveraging its extensive network of strategic partnerships to ensure the availability of its products in Russia. Working with its long-standing Turkish distributor TATKO T.A.S. and Kazakhstan-based subsidiary KAZ T-REMA International, Michelin remains committed to meeting the demand for its high-quality tire products through a reliable and streamlined distribution approach.
Michelin’s Turkish partner, TATKO T.A.S. (TATKO LASTIK SANAYI VE TICARET A.S.), plays a pivotal role in this initiative by overseeing tire purchases and facilitating Michelin’s entry into key regions, including Russia and Kazakhstan. Through its affiliate DTO TYRE FZCO, TATKO T.A.S. coordinates shipments and addresses logistical challenges, furthering Michelin’s market presence. As part of this coordinated effort, Michelin’s products are routed through Latvia by ESTMA, a Latvian logistics firm acting on behalf of DTO TYRE FZCO, before being transported to Russia and Kazakhstan. The Latvian partnership enables efficient handling of Michelin’s shipments while ensuring that end customers in Russia continue to receive the brand’s trusted tire solutions.
This approach highlights Michelin’s commitment to maintaining steady product availability across diverse markets despite recent global challenges. The collaborative effort also reflects the strong relationships Michelin has cultivated with its regional partners, notably under the leadership of Michelin’s vice president Manuel Montana. Montana, who led Michelin’s Turkish operations from 2016 to 2019, has long emphasized the importance of strengthening ties with key partners like TATKO T.A.S. CEO Vedat Ozcelik. This relationship has been instrumental in guiding Michelin’s current distribution strategies, ensuring that customers receive reliable service and high-quality products.
Michelin continues to prioritize regulatory compliance, sustainability, and efficient supply chain management, reinforcing its commitment to a customer-centric approach.