Introduction
You’ve heard that door hangers are an effective way to reach your target audience and you’re considering launching a campaign based on that premise. But what characteristics make for an effective door-hanging campaign?
Since we’ve been the pioneers in door-to-door advertising for decades, we have a wealth of experience to draw from when developing your own door-hanger campaigns. We’ll give you a few examples here. The normal door hanger size is 17 inches by 5.5 inches, but we’ll also provide other variations on this theme.
In comparison to digital media and direct mail, door hanger delivery service have a higher rate of success because they meet potential customers where they spend the most time: on their front doorstep.
Here are a few examples of how different businesses have capitalized on that privileged setting:
Personalized door hangers
Die-cut door hangers are those that have been cut in a unique design to showcase your product in an artistic light. Good advertising captures people’s interest and makes them feel good. A few successful instances from the business world are provided below.
This door hanger, designed to resemble a dog bone, was part of an advertising campaign for doggy daycare. Among the services they provide are day camps, overnight camps, and spa treatments. The door hanger features a coupon for a free dog bath for current customers and a free night’s stay for new ones.
Campaigns involving interactive door hangers
The anticipation you feel while scratching off a lottery ticket may be recreated with a door hanger campaign if done correctly. This particular company distributed door hangers that featured a scratch-and-win game similar to a lottery at the bottom of the standard-sized door hangers.
The rewards were examples of what we refer to as “Business As Usual” deals. To put it another way, the actual offer was nothing out of the ordinary or extraordinary. However, by employing a modicum of gamification, one might give the impression to the prospect that the transaction is a great deal more exciting.
The consumer was required to bring the door hanger into the store, scratch it off in the presence of a sales employee, and then present it in order to be eligible for the prize, which was a free smartphone.
Free present door hanging campaigns
You can also utilize a campaign in which people receive free gifts or free samples as another form of door-to-door marketing. Although they are a little bit more expensive, these leave a very powerful and extremely good impression that is virtually impossible to resist.
A technology business surprised all of its new customers by sending them real flower bouquets when they signed up for their monthly service. The fact that the majority of these clients will wind up remaining with the company for a significant number of years allowed the business to justify the greater cost of this unique door-to-door marketing campaign.
Even worse, it is not selling anything at all. Simply put, it’s a highly personal and stunning method to express gratitude to the consumer for becoming a member. And the goodwill that is built as a result of this will lead to increased customer loyalty and revenue over the long term.
Campaigns using attention-grabbing door hangers of a standard size
Check out these door hanger campaigns and see the kind of impact you can have on your ideal prospects as soon as they arrive home, even if you opt for our standard size, which is so big and printed with such quality that it isn’t really standard at all. Imagine witnessing this when you walked out onto your front doorstep!
Membership dues are the lifeblood of a successful gym. Obtaining new clients is a difficult challenge. This door hanger campaign was distributed by LA Fitness, and it offered a discount of $50 off the initiation charge. This made it more affordable to begin a program of personal fitness.
After that, at the very bottom, they included a free-of-charge personal fitness evaluation. This lowers the bar even further because now you will get some personal attention as well as some direction on what you can do to improve your physical health. This lowers the bar even further because it lowers the bar even more.
Conclusion
What characteristics make for an effective door-hanging campaign? Companies that deliver door hangers have a higher rate of success because they meet potential customers where they spend the most time: on their front doorstep. Here are a few examples of how different businesses have capitalized on that setting. You can also utilize a campaign in which people receive free gifts or samples as another form of door-to-door marketing. These leave a powerful impression that is virtually impossible to resist. The goodwill that is built will lead to increased customer loyalty and revenue over the long term.