Sun. Jun 16th, 2024
Product Research

Dropshipping Dropshipping Dropshipping !! Its the buzz word among teenagers and early 20s peeps who want to start their own business but are currently short on resources. But starting a dropshipping business and setting it up for success are two very different things. You can launch your store within minutes but to sustain it you need to get a lot fof things right and keep track of important ecommerce metrics. In this blog we will be talking about one of the most important decisions to be taken if you want to run a sustainable dropshipping business and it is Book Fulfillment.

What is Dropshipping?

Dropshipping is a method of fulfillment used in ecommerce business. A seller sets up a website or buys prebuilt shopify stores, promotes it over social media or other channels and asks a third-party supplier to ship the order directly to the customer when an order is received. The customer gets the product, the supplier gets price of his product and the dropshipper gets to keep the difference between his selling price and what he pays to the supplier.

Benefits of Dropshipping

There are a couple of reasons why dropshipping has gained so much popularity lately and they are:

Low Startup Costs: 

You don’t need to invest in any kind of inventory which saves you a lot of money. You only buy as many pieces as the number of orders you get.So there is never any money stuck in inventory.


If you are reading this, chances are you are not very fond of 9-5 jobs and want to escape the matrix. Dropshipping allows you to do that as you can operate your dropshipping business form any part of the world, work as per your convenient timings and has the potential of complete automation, that’s right, after a point your business will run on its own.

Wide Product Selection: 

If you had to stock in inventory, then you would be able to buy only a limited variety of products because of capital restriction. But since dropshipping does not involve any investment in inventory, a dropshipper is able to offer a wide selection of products giving his audience a broader pool to choose from.

Reduced Risk: 

Since there is hardly any upfront cost involved, there is hardly any risk of everything coming crashing down. You will put in a major chunk of your money in marketing in which money is never lost, if you get a sale you get a sale, if you dont’t then you learn what kind of audience doesn;t work for your product, period.

Importance of Product Research

Product research is essential for several reasons. It helps entrepreneurs 

  • Get a holistic picture of market demand
  • Recognise lucrative niches
  • Make the right decision regarding products

Steps to Conduct Product Research for Dropshipping

Step 1: Identify Target Market and Niche

The first step in product research will always be understanding you target market, what they need, what price points they can afford, how to target them etc. Understanding their problems will give you a better understanding of which product can actually solve their issues and thus serve as a guide in your product selection.Consider factors such as age, gender, interests, and purchasing power when determining your target market. 

Step 2: Brainstorm Potential Product Ideas

Once you have understood your target market, you can start brainstorming products that can actually solve your audience’s problems. There are a variety of products available in the market but we want to shortlist the ones which can provide the most value to our customers and the best way to determine that is to ascertain weather it solves some real problem in the best possible way or not. Brainstorming sessions can involve researching current trends, exploring popular marketplaces, and seeking inspiration from various sources. Write down all your ideas and don’t be afraid to think outside the box.

Step 3: Evaluate Market Demand and Trends

Once you have a list of potential products you need to consider their demand too. A product may be highly valuable for yor target audience but what if it has a limited demand? You will be delivering everything right and still won’t be able to scale because there is no one to buy. You can use Google Trends or other similar tools to ascertain demand and determine weather the shortlisted products are viable from business perspective or not.

Step 4: Analyze Competitor Products

Its necessary to keep an eye what other are doing too sot that we can always be 1 step ahead of them. Suppose you finalise a product and determine the lowest price at which you can offer it on your store is $49. But you find the same product listed on a competitor’s store at just $19. You either need to look for a better suppliers or change to product altogether because if the same product is available in the market at more competitive prices then it will be a nightmare for you to scale.

Step 5: Consider Profit Margins and Shipping Costs

Profitability is a critical aspect of dropshipping. While evaluating potential products, consider the profit margins and shipping costs associated with each item. Calculate the difference between the supplier’s price and the price at which you can sell the product. Take into account shipping fees, packaging costs, and any additional expenses that might impact your profitability. Choose products that offer a reasonable profit margin and manageable shipping costs.

Step 6: Assess Product Quality and Supplier Reliability

Product quality plays a significant role in customer satisfaction and repeat business. Research the suppliers you plan to work with and evaluate their reputation and reliability. Look for reviews and ratings to ensure that you partner with trustworthy suppliers who offer high-quality products. Reliable suppliers will help you maintain a positive reputation and deliver a seamless experience to your customers. Moreover having good quality products will help you generate trust for your ecommerce store.

Step 7: Validate Product Viability

Before finalizing your product selection, it’s essential to validate its viability. Consider conducting a small-scale test or ordering a sample to assess the product’s quality and appeal. Gather feedback from potential customers or conduct surveys to gauge their interest. This validation process will help you make data-driven decisions and ensure that the products you choose have a high probability of success.

Tools and Resources for Product Research

In addition to the steps mentioned above, several tools and resources can assist you in conducting product research for dropshipping:

Google Trends:

 Analyze search trends and compare the popularity of different products over time.

Amazon Best Sellers: 

Explore the best-selling products in various categories on Amazon to gain insights into market demand.


Browse through AliExpress to discover popular and trending products that are suitable for dropshipping.


Oberlo is a platform that connects you with suppliers and allows you to import products directly into your dropshipping store.

Social Media Platforms: 

Utilize platforms like Instagram, Facebook, and Pinterest to discover trending products and understand consumer preferences.

Niche-Specific Forums and Communities: 

Engage with niche-specific forums and communities to gain knowledge about the products and preferences of your target market.

Refining Your Product Selection

Once you have gathered all the necessary information and conducted thorough research, it’s time to refine your product selection. This step involves narrowing down your options and selecting the most promising products for your dropshipping business.

Narrowing Down Your Product Options

Review all the information you have collected during your research process. Eliminate products that have limited market demand, low-profit margins, or excessive competition. Focus on products that align with your target market, have a healthy demand, and offer a competitive advantage. By narrowing down your options, you can allocate your time and resources more effectively.

Testing and Sampling Products

Consider testing and sampling products before adding them to your dropshipping store. This allows you to assess the product’s quality, functionality, and overall appeal. By ordering samples, you can personally evaluate the product and ensure it meets your standards. Testing products also enables you to provide accurate descriptions and valuable insights to your customers.

Analyzing Customer Feedback and Reviews

Customer feedback and reviews are valuable sources of information that can guide your product selection process. Look for reviews of similar products to gain insights into customer satisfaction, potential issues, and improvement opportunities. Analyzing customer feedback can help you identify patterns, understand market preferences, and make informed decisions about which products to offer.


Effective product research is a crucial step in establishing a successful dropshipping business. By following a systematic approach to product research, including identifying your target market, brainstorming ideas, evaluating market demand, analyzing competitors, and considering profitability and quality, you can increase your chances of finding profitable products to sell. Utilize tools and resources like Google Trends, Amazon Best Sellers, AliExpress, Oberlo, and social media platforms to gather valuable insights. Remember to validate product viability and refine your selection before launching your dropshipping store.

With thorough product research, you can confidently build a product lineup that resonates with your target audience, differentiates you from competitors, and drives sustainable growth for your dropshipping business.


Q. 1 How long does it take to find a profitable product for dropshipping?

The time required to find a profitable product for dropshipping can vary depending on various factors, including the extent of your research, market trends, and competition. It’s important to allocate sufficient time for research and testing to ensure you make informed decisions.

Q. 2 Is it necessary to use product research tools?

While product research tools can provide valuable insights, they are not mandatory. You can conduct research using a combination of online platforms, social media, and direct customer engagement. However, utilizing research tools can streamline the process and offer data-driven insights.

Q. 3 What if I choose the wrong product for my dropshipping business?

It’s possible to encounter challenges or face limited success with certain products. In such cases, you can reassess your strategy, learn from the experience, and pivot to different products or niches. Adaptability and a willingness to iterate are key traits for success in dropshipping.

Q. 4 How can I determine the ideal price for my products?

Pricing is a critical aspect of dropshipping. Consider factors such as product cost, competition, market demand, and your desired profit margin. Research similar products in the market and analyze their pricing strategies to gain insights. Experiment with different price points and monitor customer response to find the ideal balance.

Q. 5 What should I consider when selecting suppliers for dropshipping?

When choosing suppliers, consider their reputation, reliability, product quality, and shipping options. Look for suppliers with positive reviews and ratings. It’s also advisable to order samples from potential suppliers to assess their products firsthand. Building strong relationships with reliable suppliers is crucial for ensuring smooth order fulfillment and customer satisfaction.

By Richard Maxwell

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