No matter what kind of online business you’re running, creating an attractive website can be an important part of your marketing strategy. Depending on your industry, it may be the most important part. For this reason, website creator must choose the best website software possible to create your new website. With so many different options available, though, how do you decide which one is right for you? Well, in this guide we’ll walk you through the benefits and features of some of the top-rated website builders on the market today to help you make the right choice.
Choosing a website builder
There are plenty of websitebuilder options out there, so it can be hard to pick one. Do you go for one of your trusted tech brands like Wix or Squarespace? Or does another sound more like you? When choosing a web builder, focus on functionality over design because at some point, no matter how many theme choices you have, you’ll want to customize things and move elements around. Look for site builders that let you customize your look and feel (without asking someone else’s permission), so that as your brand grows, so will your website. So don’t be afraid to start small if that’s what feels right to you.
Choosing a domain name
When deciding on a name for your website, make sure it’s available. If not, it can cause frustration and delays when starting your site. You can check if your desired domain is available at sites like GoDaddy or ninja site. If you already have an idea of what you want to call your site, do some searches on popular domain registrars like GoDaddy, Hover and Network Solutions to see if that name is already taken. You don’t want to invest time in building a site only for people to get lost and frustrated on their way there. And remember – web addresses (URLs) can be long and difficult-to-remember strings of letters and numbers. A catchy name makes it easier for people (and search engines) to find your site.
With so many options available, choosing web hosting can be overwhelming. If you’re just starting, your best bet is to find an inexpensive option that allows you to access most of what you need without over-complicating things. Hosting providers like ninja site and InMotion offer affordable packages for first-time users and include all of the essentials needed to build your site. Most importantly, they take care of everything behind-the-scenes, which means having a beautiful website up and running within minutes. (See our guide on how to start building websites). And don’t worry: All you need is enough space and bandwidth for two or three high-quality photos and some basic text.
Selecting the right theme
Although WordPress offers thousands of themes for its users, it’s still possible that you won’t find exactly what you want on its website. If that happens, don’t worry. There are tons of third-party websites and stores where you can buy an individual theme (or even an entire site) that is perfectly suited for your needs. It might take some time (sometimes hours.) of searching through different themes and tweak settings, but in the end, it will be worth it when you have a site design that meets all your needs. Plus, once you’ve gotten things set up just right, creating new posts or pages will be easy thanks to those third-party tools.