Thu. Jun 13th, 2024

With over 1 billion views per month and about 400 hours of video uploaded every minute, how can I make my videos stand out and grow my YouTube views in 2021? How to increase the visibility of a video on YouTube?

Roberto Buonanno has been a manager and strategist behind the scenes of the most important Italian influencers for over 10 years. Founder of Tom’s Hardware Italia, a leading technology magazine with over 7 million monthly active users. Owner, among other things, of In-Sane, (formerly Tom’s Network), the leading management agency in Italy. Of which are part CiccioGamer, Antonio Palmucci, Lyon, Two Players One Console, Marcy and all the biggest stars of the Italian web.

In this new article we want to explain you how you can get a lot of organic visits to your YouTube videos, without using strange maneuvers.

How to increase YouTube views: 5 tricks that always work

Taking advantage of trends/SEOs

One of the biggest mistakes made by first-timers on YouTube is creating self-centered videos. Unless you have a huge following, like FatGamer89, the truth is that no one is going to go looking for you in the search bar. So if you’re taking your first steps on the most powerful platform of 2021, or if you don’t have a sizable subscriber base yet, you need to pick topics that have good search traffic potential. To make money on the channel does not have to immediately have a million views, enough and 10000. On Captainsmm – it is easy to get this number, as well as subscribers and likes.

Periodically a powerful trend pops up, look today at the undisputed fame of the Netflix series Squid Game: everyone is riding the wave. Not only newspapers and online magazines are talking about it, there are many companies, personalities and Youtubers who have exploited this trend to make their contents more viral.

Obviously if your channel talks about a general topic, like pop culture, you definitely have more topics in trend to exploit. For example, if you have a channel that deals with movies you can talk about all the most famous TV series like the House of Paper or Squid Game, plus you have many great events that expire the time of your channel, such as new releases, new seasons and so on. In short, if you have a theme that includes many predictable releases, you have to create an editorial calendar in advance, in order to publish content before your competitors.

You may be wondering, “How do I publish content that talks about a new season of a TV series that hasn’t even come out yet?”  Simple, when your calendar reminds you that the release of the new series is just a few days away, you can publish content in theme, i.e. you can, for example, make a summary of the previous season, you can talk about the actors, the protagonists, how you think the story could develop. In short, you just have to turn on your creativity.

Basically, there are two types of content you can create, related to trends:

  • Trend videos that anticipate trends you know are coming;
  • Trend videos that explode overnight.

Then don’t forget about SEO: you may have read more than once that YouTube is the second largest search engine in the world, only behind big brother Google. Search Engine Optimization (SEO) is a set of techniques used to get your videos to rank well on the search results page. To do this you need to use tools that, through metrics and statistics, provide you with information on the terms used by your competitors and the words most searched for by the user.

You will have to pay attention then to four simple steps:

  • Video title;
  • Tags;
  • Thumbnails:

Let’s analyze this topic well in the next article: “SEO for YouTube”.

Collaborations with other Influencers

Second very important topic is collaborations with other Youtubers. These collaborations will have to bring value on both sides, but if we’re being honest, you’d better make sure they’re unbalanced. That is, you better be able to collaborate with Youtubers much bigger and more powerful than you.

How do you create interest in a YouTuber who is more famous than you? There are no secrets, you have to bring this person a phenomenal project, you have to show him what you have special that maybe he does not have, but needs. So don’t burn your chances, propose yourself for a collaboration only when you have a good idea on paper, which brings value to the work of the Youtuber with whom you aspire to collaborate.

Collaborations with local companies

It is very important to be able to collaborate with small local companies. Then maybe one day you can aim for the giants, but let’s take it one step at a time. This means that at some point you’ll be able to leverage small business leverage. Let’s take an example: let’s imagine your channel is about cooking. You can go to restaurants, cottages, hotels, shoot a video of your lunches, dinners, their products and show it to their marketing director. The well-established site will allow you to get acquainted with inexpensive prices for views, subscribers and likes for YouTube and Instagram.

If they like your content in addition to getting you to offer the service, you can grant them the video in exchange for a mention on their social and platforms. These collaborations are usually never denied by companies, because this way they get free content that they would have to pay for. You in return will not only get publicity thanks to the company, but you get to use their products and services for free.

Then there will come a day, when your channel is bigger, when they will pay you handsomely for creating those videos. This point we analyze specifically in the course Influencer in 100 days, the only course created by an Influencer management that teaches you how to turn your passion into a profession.

Strategic use of social

As we explain in “Influencer in 100 days”, if you want to become a great Youtuber you have to combine your activity with a strategic use of social networks. Take your content to YouTube, which is the strongest platform of 2021 and then post your behind-the-scenes, personal life, on Instagram. You can also choose TikTok, the important thing is that you address each social with its own language.

What does that mean? Don’t miss today’s video to find out and most importantly to hear the latest essential trick to increase your YouTube views! Before we leave you to the video though, an important note: these tricks on “how to increase views on YouTube” require perseverance and dedication; you won’t just have to apply them once or occasionally to see results.