Google AdWords and Google Adsense are platforms for advertising created by Google. These services have contributed greatly to the success of Google. Due to both being related to advertising, it is easy to mistake them for each other. Let’s look at the major differences between AdWords and AdSense. Learn more here.

  • Their Uses 

Google Adwords is an advertising platform for advertisers like you to show their ads on the Google search result page. Google Adsense is another advertising platform created for publishers who own their websites and are open to allowing Google to show ads on this website. 

  • Payment Structure 

When using Google Adwords, three bid options are open to you. The most commonly used option is the cost per click option (CPC). You can also make use of the cost per thousand impressions (CPM) and cost per engagement (CPE) option. Google Adsense on the other hand is free and you will receive payment for clicks, impressions, and engagements from your site. 

  • Ads Campaign Type 

When employing the services of Google Adwords, you are open to about 5 ads campaign types which are search campaign ads, shopping ads, display ads, app ads, and video ads in the case of youtube. When using Google Adsense, there are 4 types of ads shown on your site such as content-targeted ads, search ads, video ads, and link unit ads. 

  • Strategy Utilised 

In Google Adwords, the basic strategy is the use of keywords. Keywords are words or phrases you know your potential clients will be searching for on the Google search engine. You also want to make sure you rank high in the SEO ranking. In Google Adsense, you know your website generates a lot of traffic and you want to monetize it. 

  • Accounts 

You should know that the accounts of Google Adsense and Google Adwords are completely different. You may use the same Gmail to log into the two accounts but they stand alone and independent of one another. This is why you may lose access to your Google Adsense account and still have access to your Google Adwords account. 

  • Policies 

Google Adwords has stricter policies on what you are allowed to advertise on the platform. The platform is mainly for businesses that have a real product they are trying to sell. Adsense also has some strict policies like not being allowed to use the two services at the same time like running Adwords for your Adsense website. But they are still not as strict as Adwords. 

  • Control and Ease

You have more control over the ads that show on your website as a user of Google Adsense. Adsense is easy to use. All you have to do is add a piece of code to your site and Google will show you the type of ads your website can show. But for Google Adwords, you have to create the ads yourself and make sure they are optimized for all devices. 

  • The Process Of Setting Up 

To set up your Google Adwords account, all you need to start is your google account and set your preferences. Google Adsense however requires your website URL, language, account type, and personal details.