If you’re ready to get started with HubSpot, consider working with a HubSpot onboarding partner. These services can help you save time and money by providing guidance and support during the process. Choosing the right partner is crucial to the success of your onboarding project.
Consider the following aspects to consider before hiring an onboarding partner:
Involvement of Multiple Teams
One of the best ways to ensure a successful onboarding experience is to include multiple teams. This ensures that all relevant people are involved in the initial stages of the process. By ensuring that multiple teams are involved, you will help improve your new employee’s experience and get them up to speed faster.
HubSpot onboarding services help companies grow their businesses by empowering users with technical and strategic guidance on the HubSpot platform. These experts help users develop customized onboarding plans that will help them achieve their goals more efficiently. The onboarding services provide practical guidance and actionable advice on marketing and sales strategies and website integration.
The process starts from the day a customer signs up and is typically completed over a period of 30, 60, or 90 days, depending on the onboarding package. A Customer Onboarding Specialist (COS) will be assigned to each customer, and he or she will send a welcome email with a link to schedule a first onboarding call. During this initial call, the customer will complete setup tasks and review their progress.
Phases of Onboarding
The HubSpot onboarding process starts with identifying the client’s needs and a strategy for managing to onboard. The consultant will outline HubSpot architecture, change management plans, and the inbound marketing strategy. The consulting partner will then spend the bulk of their time in the technical implementation phase. This will include technical domain setup, analytics, and custom objects and properties. Automation is another key element of this process.
Phases One and Two are optional and include data hygiene and import of multi-object custom databases, as well as documentation of SOPs and workflows. These processes also include training sessions and monitoring and evaluation frameworks. Phase Three & Four involve providing additional support and guidance to fill in any gaps.
Data migration is often the most complex phase of the HubSpot onboarding process. While it can be beneficial to have access to historical data, businesses need external teams to help them translate this data into the HubSpot framework. Without proper migration, data problems can hamper business goals and jeopardize the implementation of HubSpot.
Data Integration and Migration
One of the most critical tasks during HubSpot onboarding is data integration and migration. In order to achieve your business objectives, you need historical data from your current system and convert it into HubSpot-compatible data. This process is complicated and requires the help of an external team. If data integration and migration go wrong, your business goals can be jeopardized.
Before starting the process, you must explore your current sales process, set up pipeline stages, and define common communication points. HubSpot support will guide you through each step. They will also teach you how to customize HubSpot and create activity reporting. Once you have completed this step, you can move on to the next step.
Data migration and integration can be complex, especially if you’re unfamiliar with a platform. Before beginning the process, it’s best to design a game plan. Let your team know about the new platform and identify people who can spearhead the initiative. After this, you can start the migration of your data to the portal.
Cost of Onboarding
The costs of HubSpot onboarding depend on the level of sophistication and time needed to implement the platform. The onboarding process can involve multiple training sessions with HubSpot experts who coach the company through its different features. During these trainings, users can get a clear idea of what features are included in their plan and the best practices for using them. These experts can also help a business create website assets such as landing pages, forms, and emails.
HubSpot offers a variety of onboarding services for businesses of all sizes. Depending on your business needs, these onboarding services can be a great investment. However, the onboarding process may be expensive – and it’s best to compare prices before deciding on which service to choose. While HubSpot onboarding can be costly, it is still well worth the investment.