Tue. Jun 18th, 2024

What’s the best time to post on Instagram Reels? It depends!

The answer is not as simple, or straightforward when it comes down to social media marketing. There are tons of stats available for any platform you can think about but trends change daily so what works today may fail tomorrow -or even during your own personal journey through life- which means that there isn’t always one “perfect” moment at which all will be well with this thing we call ‘online’.

In 2020, Instagram introduced reels! These small videos can be played like a slideshow and they’re perfect for sharing your latest adventures. If you want to know how to create an effective Instagram reel then keep reading because the answer is simple.

 What are the Instagram Reels?

Instagram Reels is an easy-to-use tool that lets you create your own short videos with trending music, sound effects, and more. You can then share these clips on social media for all of us to see!

The reel is a place to find all different types of short-form video content from around the world. You can record, edit and share fun clips with trending music or sounds using AR effects filters + other creative tools we’ll go into below.

Why Instagram Reel is so important?

Instagram Reels are the perfect tool for marketers looking to create and share 15-second videos. The video can be easily discovered within an Explore page or on a feed of endless clips, which means it’ll expose your brand’s content without taking up too much time.

But you can’t go all in exclusively on this content. You need to mix it up with other types of posts that will help your brand grow, like Reels!

The video is an excellent example of using social media marketing strategies – one which shows how even the most successful individuals balance their time wisely between different channels so as not to become stagnant or stale.

How we found the best times to reels on Instagram for our account?

With this information, you can plan your reels more strategically. For example, if it’s not too busy during the day but after work people start checking their Instagram feeds then that could be an opportunity to post something interesting or useful for them!

Researchers have found that the best time to post on Instagram is 11 AM Wednesday. Why? Well, it turns out there are two reasons! One of them is when people are least engaged with work or school and want an escape from their 9-5 grinds; another reason has more doodle sealed than daylight hours – users interact more during these early morning refreshers before they head into office mode again around lunchtime (a perfect chance for some scrolling).

At the same time, you can use several methods to know when your Instagram reels are for you.

 Where Is Your Audience Located?

Your audience’s time zone location will influence not only the type of content you produce but also when to post it. Peak hours may vary greatly depending on where they are located in relation with respect to their region’s grid system and day length, so this is something worth considering before posting anything.

Share Constantly

You should share your Instagram reels regularly so that you can analyze the activity time of your followers. The Instagram reels are ready but you have no time to share them. Don’t worry,  we use Planly, as scheduling TikTok video tool. If you forget to share them they are gone. but if your posts are ready but you have limited time you can schedule them in advance so you don’t have to worry about forgetting them. PIanly offers you an auto-post feature to automatically share your posts. You create an account on Planly and add your Instagram account to the account you open.

And that’s it! You mark the reel you want to share in Planly according to the days and times of the week. Planly auto-posts and shares your reel. To do this, you simply prepare the visual and textual content you want to share and place it in Planly.

 What is the best time to post on Instagram Reels?

To share on Instagram, you need to know when users are most active. Otherwise your competitors will catch up and pass by using this chart for finding the best times of day in order post content across multiple platforms.

  • Monday: 6 AM, 10 AM, 10 PM.
  • Tuesday: 2 AM, 4 AM, 9 AM.
  • Wednesday: 7 AM, 8 AM, 11 PM.
  • Thursday: 9 AM, 12 AM, 7 PM.
  • Friday: 5 AM, 1 PM, 3 PM.
  • Saturday: 11 AM, 7 PM, 8 PM.
  • Sunday: 7 AM, 8 AM, 4 PM.

Using these times, you can share your best Instagram reels. For this, you should adjust these times for your time zone. According to other studies, these hours may be slightly different.

When it comes to Instagram, Reels are the way forward. We’ve seen an increase in engagement up 300% when compared with regular videos- so if you’re looking for new ways get your message across then this could be just what’s needed. 


Now that you know when the best time to post on Instagram reels is, it’s time to put this information into action. Get creative with your posts and mix up your content so that you can keep followers engaged.

By admin