Many logistics firms still depend on traditional business-to-business (B2B) marketing methods to advertise their products and services, with a particular emphasis on relationship management, cold calling, and traditional media platforms. According to SEO Tribunal, digital marketing is often disregarded in this area, despite the fact that an estimated 97 per cent of customers utilise the internet to discover a local firm.
Consider the use of digital technologies in the development of marketing strategies for your logistics company. Digital marketing platforms may assist you in expanding your reach and attracting a greater number of high-quality customers.
It is the purpose of this post to discuss digital marketing strategies that you may use to promote your logistics company, including the following suggestions:
1. Define your target audience.
Logistics firms assist their clients in the distribution and storage of goods, materials, and services from the point of manufacture to the point of consumption. Some logistics organisations are responsible for all functions at each stage of the supply chain, while others are solely responsible for a portion of the process, such as distribution or storage. Your firm may specialise in product delivery and storage, or you may be in charge of strategy and planning for the whole supply chain.
In order to build a logistic/transportation marketing strategy, it is essential to first define your target client, regardless of how wide or restricted your company’s emphasis is on. It is possible to define your target market with the aid of your company strategy and your list of present consumers.
You may create a customer profile after your target market has been identified and defined. For consumers, this would include developing a personality for your target client that would be used to influence your digital marketing strategy. When it comes to B2B marketing, the customer profile should be the one who makes the purchase choices at your target organisation.
2. Competitive analysis
A competitive analysis is necessary for a highly competitive industry like logistics. As a result, you’ll be better able to express the value you provide to prospective clients using digital marketing tactics.
It is likely that you already know who these competitors are, especially if your firm needs to go through a bidding procedure in order to get new clients. You can also look for competitors in your market who you think offer better service or who are setting the standard for service delivery.
Once you’ve identified your rivals, spend some time examining their digital marketing strategies. Examine the company’s online presence, including its website and any associated social media accounts. Look at the company’s website and social media accounts to see how they engage with their consumers.
When you’re doing your research, keep an eye out for places where your business may provide a better value. If your rivals don’t provide a service or feature that your firm is well-known for, then look for ways to capitalise on it.
3. Defining your value
Knowing what you do well in comparison to your competition might help you improve your value offer. Prospective customers may learn more about you by visiting your website or through other branding tools. Before you can design your value proposition, you must first understand what you are offering to your customers. Evaluate your testimonials and prior achievements to understand what you do better than your competition in order to differentiate yourself.
There’s a chance you won’t get this right the first time. A well-crafted value proposition, on the other hand, provides a powerful message that helps consumers locate your website and quickly grasp what you can do to assist. Try out alternative value propositions and analyse your website statistics to find out which keywords and phrases are bringing visitors to your website. You may also run an informal survey of prior customers to find out what they believe you do well and what you might improve on.
4. Mobile-friendly website.
The next step is to discover digital platforms through which to promote your value offer to prospective clients. Make sure that all the words on your website are clear and easy to understand
Every single page should be analysed to determine if there are ways to improve your SEO strategies (SEO) and to ensure that clients can easily locate your website among the others. Take a look at how the site looks and works on mobile phones and tablets as well. Your website must be mobile-friendly since customers may locate you on their mobile phones and tablets while working from home.
5. Marketing platforms.
When it comes to finding new clients and generating word of mouth, logistics companies have traditionally relied on client relationship management. Email marketing, like newsletters or other focused direct messages, enables you to do this more rapidly and efficiently than traditional methods. Create new ways for customers to stay in contact with you via the use of digital touchpoints.
Other tools may assist you in keeping your website up to date and at the top of search engine results pages. If you want to share your business knowledge and increase website traffic, start a blog or send out a newsletter. Make sure you have a spot on your website where people can submit their email addresses so that you can grow your email list. Emails may be used to provide campaign content, corporate news, and other stuff. Digicel Online Top Up allows you to send Digicel mobile phone Top Up to your friends and family across the Pacific using Top Up vouchers from Digicel Pacific’s
Customers will find your emails more appealing if you modify the subject line. Don’t only rely on your email list as a sales tool. You should also provide fascinating ideas and techniques with your clients. Set up a schedule for sending out messages, and make sure that each email contains a call to action, even if it’s something simple like calling to request a quote.
Summary
Despite the fact that many logistics firms do not use digital marketing to its full potential, there is a vast possible customer base eager to learn about your organisation on the internet. Using tools like SEO, email marketing, a corporate blog, and social media may help boost brand recognition and keep you at the top of prospective customers’ thoughts.