Wed. Apr 17th, 2024

With more than 2 billions downloads ,Tiktok definitely created impact on social communication platform since its first launch in 2016. In the future, development of Tiktok is projected to be unstoppable and have effect on users at all ages. Therefore, Tiktok marketing is a promising markteing channel bringing brands lots of benefits from awareness to performance marketing. In this post, Market4gamers will talk about 11 Tiktok marketing trends that has been done in 2020 which you can learn from.

  • Brands and influencers are using Tiktok
  • Development of influencer marketing in the last few years is a strong proof of tiktok marketing on social networks. More and more influencers realise the potential of Tiktok – the world fastest growing social networks, by approaching new audience.
  • In a recent report on Influencer Marketing trend, there are more than one third of influencers said they started to use Tiktok for in the last year 2020.
  • On the other side, Tiktok is not on popular amongs influencers, but spreading to brands. They also take attention on this platform. In reality, 38% of brands conduct influencer marketing usually have a team built for this channel only.
  • Focus on ecommerce
  • As projected of the experts, we will behold the thriving of social ecommerce on Tiktok in 2022 – on of the Tiktok trends growing fastest these days.
  • In the end of 2021, Tiktok claimed partnership with the world top ecommerce platform Shopify. In the report, this cooperation will favour sellers on Shopify, Tiktok and help them increase their sales revenue (Techinasia.com, 2021). This means that beside creating and distributing content, brands can also track their tiktok marketing campaigns efficicency and related indicators.
  • In the future, analysists believe that buying process can be well arrange on Tiktok and consumers can buy directly in the app. Furthermore, to encourage businesses, sellers on Shopify will have credit of 300 USD to use for their first Tiktok ads campaign. This could be seen as Social commerce will definitely be on of the next Tiktok trends that you can use in 2022.
  • Branded hashtag challenge
  • Branded hashtag challenge is on of the most popular Tiktok for large corporates good amount of budget.
  • Basically, BHC is a trend which users is asked to take a specific mission, they will start recording a video completing this challenge and post on social media channels, and tag with a hashtag. Due to its virality and brand awareness mass effect, SMEs and big corps tend to care more about Tiktok Branded hashtag challenge.
  • Marvel Studio is also a brand that start a BHC camp with the name #Girlsruletheworld, to advertise for the upcoming premiere movie. Eventually they earn 2.5 million likes, 34 thousands participants and 33 thousands new followers.
  • Memes trends
  • At the moment, memes is a culture on social media. Memes designs are easy and fun to use, that is why they are so popular among youngsters. 
  • Hashtag starts with #memes has a huge usage time of 29 billion times on Tiktok. In fact, this tiktok trends has become so popular. Tiktok memes can also be found on other platform like Instagram, Facebook and Twitter. Each account for publishing memes is also created on Instagram.
  • Video ads
  • In 2019, consumers spend 9.2 hours weekly to watch videos – 68% more than last 2 years. With the increase of this, there are lots of companies pushing their video marketing camps to attract users more effectively. In the latest report, it is a roughly 24% increase of corporates doing video marketing.
  • UGC
  • UGC – user generated content is not a new definition to marketers. This is the way of using templates or ideas to mix a brand new idea. This is a great trend for SMEs with low budget but abundant of creativity. Thank to Tiktok video editing tools, users can create more content, such as adding music to video, filter, vitual reality, and special visual effects. 
  • Experts believe that 2021 is just the beginning of this Tiktok trend and we are expecting it to be even better in the next year.
  • Mega influencer and celebs
  • Broad scale of Tiktok leads to more celebs to join this platform to keep in touch with their fans.
  • Famous singers, actors joined Tiktok to have fun and by the way get access to more audience.
  • Advertise music on Tiktok
  • Starting last year, we can see the booming growth of a tiktok trend is promoting music.
  • In 3-2020, Tiktok introduced a new featue called Copy. This is a special editing feature allow users to copy other users content. You only need to choose a 6 second video. Users can integrate this video to their content and make a whole new content.
  • New kind of television

– This is short videos platform, tiktok may be not alike tradition television. However, Tiktok can be a place to get attention of people due to its consistency and regularl new updated content.

  • Buy tiktok accounts
  • There are a lot of accounts created to have fun and earn lots of followers and engagement and then they quit because of no time to update regularly. You can easily find these tiktok accounts on Market4gamers .