The global podcasting market was worth $11.46 billion in 2020 and is expected to reach $94.88 billion by 2028. Podcasting is no longer only meant for entertainment purposes but is getting adopted in diverse sectors – B2B, B2C, IT, Ecommerce, and others.
If you too have started podcasting or are planning to start, then you must know how to market it as well. There are a total number of 8,50,000 active podcasts with more than 48 million episodes around the globe as of April 2021, and the number is surging fast.
To ensure that your podcasts reach out to the target audience and lets you achieve the related goals you need to adopt competitive marketing strategies. In this article, we will walk you through the tips to market your podcasts. So, let’s get started!
Guide to Market Your Podcasts: Tips & Tricks
Here are some of the proven tips & tricks to market your podcasts.
1. Do Social Media Promotion
We can’t emphasize enough on the power of social media when it comes to marketing your podcasts. You can easily create promotional posts with the teasers, trailers, highlights, or posters on social media to reach out to your target audience.
Based on the audience’s interest, age group, and other factors, you can easily create podcast release or launch events and target them with a good podcast hosting platform. This will help you create the needed hype and gain more listeners from day one itself.
2. Offer a Free Episode
There are a lot of podcasts of different categories that are available on various platforms. And it is not that easy to make people listen to a new paid podcast without having much idea about it.
It is a good idea to offer at least the first one episode for free and promote that through social media and digital marketing. This will help the audience get some interest to listen to the rest of the episodes and in decision making.
3. Transcribe Your Audio
The audio transcribing refers to the process of converting the speech of an audio file into written text. Many of the successful podcasts have adopted this practice of offering a full transcript of the entire podcast show. You too can opt for it for collecting leads and higher SEO benefits.
4. Offer Bundle Podcasts
The idea of bundle podcasts is quite lucrative for the listeners. This lets your listeners choose their preferred podcasts and get a bundle of their choice. On the other hand, it helps increase your sales. A total win-win!
Podcasting is gaining more traction with time. No doubt that people are getting more inclined to open their own podcasting platforms to utilize this growing trend. At the same time, it has made the competition even stricter. However, by adopting the proper marketing strategies based on your podcast type, target audience, and purposes, you can get success in this.
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