Recruiting talent is challenging, and companies are looking for ways to make the process more efficient. But one of the best ways to draw new employees is also one of the most basic, i.e. videos. Using Video for recruitment as a strategy can help you reach out to potential candidates by giving them a better idea of what working at your company is like while also allowing you to get a glimpse into who they are as individuals. Here are some different ways you can use video in your recruitment process.

Create a video to introduce your company culture.

Video is a great way to show your company’s culture, values, and office space. You can also use it to highlight the employees themselves by conducting interviews with them or by having them provide testimonials about what it’s like working at your organisation. You can even build upon these videos by creating “behind the scenes” ones that show how you operate daily.

Create a video to explain a critical job role.

  • Create a video to explain an important job role.
  • Make sure the candidate understands what’s in it for them.
  • Speaking about yourself as an employer is not easy, but it is essential when trying to attract talent.

Use video to help employees engage with potential candidates.

Video can be a handy tool for employees. It allows them to get a sense of what it’s like to work at your company and, as such, can help them better understand the role and how they might fit into that role. Videos also allow employees to see how potential candidates communicate with them, which helps ensure that your company culture is preserved during conversations between potential talent and internal stakeholders (such as managers). Video also provides an opportunity for candidates to demonstrate their ability to thrive in various situations. A video interview may include questions about working remotely or in different time zones. These scenarios should be included in any video interviews you plan on holding for prospective hires.

Video can make your recruitment process more personal and engaging for candidates

Video recruiting is a great way to introduce your company culture and values and explain the role in a more engaging and personal way. You can also use video to engage with candidates even after they’ve applied for a job.

This might sound like an obvious technique, but you mustn’t just upload videos of yourself talking about your company or its products (unless you’re working with millennials who grew up on YouTube). Your video should be tailored specifically for each candidate based on their interests and needs, so make sure you take the time to know about everyone applying for your job openings.

Current times are brimming with opportunities

Today, there are more opportunities available than ever before. This isn’t just a statement, it’s a fact. There are many causes for this, but one of the biggest ones is that technology has become so advanced that it’s changing careers, industries, and even life.

With all this change happening, companies have to think outside the box to attract top talent. Recruiters need to consider how they can reach out and connect with prospective joiners who may not be vigorously looking for a job at their company yet but could quickly become interested if given the chance or opportunity to explore what working there could offer them.


The video showcases your company culture and helps candidates get to know your brand. Creating a Video for recruitment is also a great way to engage potential employees, so they can make an informed decision before accepting a job offer.

Also read about “Employee management software