Everyone should have the opportunity to pursue their passions. If you appreciate sports, writing a sports blog can be a fun method to advance your passion for the activity.
According to Forbes, the major leagues’ television rights in North America alone have climbed by 5.5%, to more than $21 billion, through 2020, on a compound annual growth rate.
To reach $18.7 billion, sports sponsorships increased by 3.9%, with the MLB, NBA, and NFL taking the top three slots.
Given these figures, which are only predicted to increase, it is understandable why so many individuals are thinking about launching a fantastic sports blog in order to get their small slice of the market.
How to Start a Sports Blog in 10 Steps:
You can choose to start a sports blog for a variety of reasons, such as:
Sharing Your Opinion: If you currently discuss sports, launching a sports blog is a fantastic way to reach a wider audience with your thoughts on teams and recent matches.
Making Money: Whether you blog about sports for enjoyment or as a job, it may one day be possible to earn money by doing what you enjoy.
Improve Writing Skills: Consistent blogging will also help you improve your writing abilities, which could ultimately benefit your professional life.
Building Your Resume: Creating a sports blog is a fantastic method to build your resume and may even result in offers for sports journalism.
Earning Free Tickets to Events: Sports blogging is already a dream career for many people, but it also has the additional benefit of providing access to free tickets for particular events.
Make Good Connection: Making Connections in the Industry Your blog might open the door to you getting to know some of the athletes you adore.
It doesn’t matter if you concentrate on a particular sport, a particular team, or all divisions of the main and minor leagues, sports blogging is surely a terrific method to express yourself and earn money at the same time. So, these are the procedures to take in order to become a fruitful sports blogger.
1. Select Your Sports Blog’s Major Topic
Consider the kind of sports blog you wish to start as your initial step. Since “sports” is such a broad topic, you must choose a precise focus for your sports blog because starting there is unlikely to be successful.
Simply having sports as your blog’s theme is far too broad a topic for you to tackle on your own, especially in the beginning. Simply put, there are simply too many different sports to discuss and aspects of each sport to get into.
Your audience would be just too big for you to be able to concentrate on each and every one of them.
Focusing on a single subject you can write about is a better marketing strategy to grow your sports blog. It’s best to pick a location where you have experience and a solid grasp of the players, history, regulations, strategies, player trades, etc.
2. Select Your Sports Niche
Never attempt to take over as the ESPN of sports blogs. Instead, you should decide on a certain area of expertise and devote yourself to it.
You have a better chance of attracting more targeted visitors to and earning more money from your sports blog if you choose a specialised topic.
Therefore, rather than trying to appeal to a wide group of people with disparate interests, your blog needs to serve a specific audience.
A targeted audience can help you reach out to and connect with the proper individuals in your marketing initiatives, making your path to becoming an industry expert easier and more proficient.
You must identify your specialisation in order to create a solid basis for your sports blog. The most popular and watched sports in America are listed here, along with their respective revenue amounts.
3. Select Your Blogging Platform
There are several alternatives accessible when selecting a blogging platform. Some, like Squarespace, Wix, and Blogger, are free to use, while others need payment.
Each of these choices has a unique set of advantages and disadvantages. The majority of bloggers are beginning to select free blogging platforms like Wix, nevertheless.
If you want to learn more about blogging without spending any money, doing this might be okay, but it’s not a good idea if you ever want to earn money from your sports blog.
This is due to the fact that free platforms like the ones previously stated restrict your capacity to profit from the sale of goods or advertising on your own website.
4. Choose on Your Domain Name
Finding the ideal name for your new sports blog is the first step in starting a sports blog. You don’t need to spend a lot of time on this, even though it is an essential step in the process overall. Instead, give yourself an hour or two to finish this part before continuing.
5. Purchase a domain and hosting
The next step in learning how to establish a sports blog is to get your domain name and website hosting after deciding on your platform and blog name. The web address that internet users will type to access your blog is referred to as its domain name.
For instance, espn.com is the domain for ESPN. You must also purchase your domain and a hosting account for it. Your website will be “hosted” by this internet provider on one of its servers, making it accessible online.
6. Pick and set up a theme for your sports blog
You may now choose a theme for your sports blog after installing WordPress. The design template that determines how your blog will look is called a theme.
By giving you the freedom to choose your blog’s menu layouts, logo, featured photos, and many other design components, it will assist you in realising your vision.
You can select from thousands of WordPress themes, some of which are free and others which cost money. The style of your website will influence how visitors perceive your blog within the first few seconds, therefore picking a great theme is crucial.
7. Design the logo and necessary pages
Making the necessary blog pages, setting up WordPress, and publishing your blog are the following steps in learning how to start a sports blog so that your audience can quickly locate crucial information on both your website and blog page.
To create a new page, navigate to Pages > Add New in your WordPress dashboard. On the WordPress website, enter the page’s name and contents before clicking Publish.
8. Start Blogging
Writing your first post is now the exciting part! Here you will establish the tone for your brand-new sports site and pique readers’ interest in what’s to come. But how do you actually start your content production efforts?
Starting with your area of greatest interest is a good idea. Whatever piques your curiosity the most should be where you begin, whether it be individual teams or games, player biographies, or sports history. Making sure that your content is more valuable, original, and interesting than that of other well-known sports blogs is the most crucial aspect of this.
9. Promoting Your Sports Blog
Even if you consistently produce fantastic content, you could not get any real benefits from your work. Therefore, in addition to producing quality content, you also need to get it in front of your target audience’s readers.
The promotion of blogs comes into play here. The key is to draw attention in the best possible ways. In order to obtain a decent return on your time investment, rather than posting numerous times every day, you should make sure that each piece of content you produce receives the attention it requires.
Here, we cover the some strategies for promoting your sports blog:
Each time you publish a new article, share it on your social networking networks and link back to your sports blog. Social media channels are excellent for engaging with and interacting with your sports followers.
This is a very useful tool for assisting new bloggers in increasing blog traffic. This can be a terrific method to get your name out there and use other people’s existing audiences to create your own if you’re new to the industry or don’t have any contacts.
Simply create incredible material, then request that well-known bloggers in your niche publish it on their blogs with a link to your sports blog.
This kind of promotion entails obtaining readers’ email addresses in return for something worthwhile, such as a free ebook, Audible-hosted audiobook, or report. When a new blog article is published (or when you have other news or promotions to share), you may then email everyone of your blog readers. Include a link to your blog in each email you send out.
Online forums are a fantastic resource for blog promotion. You must locate forums or groups in your particular sports niche and then post perceptive remarks, questions, or comments that other people will find useful. Add a link to your blog posts in your bio or in discussion threads. Just be sure to do it in a way that is beneficial and isn’t spammy.
10. Start Making Money
The section you’ve been waiting for is now here. We’ll look at how to start generating income from your sports blog in this part.
Mode of Making Money from Sports Blog
In affiliate marketing, you are compensated when a customer purchases a good or service you have recommended. To identify sports-related products to recommend, you may, for instance, sign up with ticket websites, sports organisations, or affiliate networks like Amazon Associates.
Afterward, all you have to do is incorporate your affiliate links to those products into the written material you produce for your blog and social media.
One of the most well-liked ways to monetize a sports blog is to show Google Ads, which also employs SEO, or search engine optimization, to make your blog more visible online. Readers receive payment when they click on an advertisement.
As an alternative, you could just charge companies in the sporting sector for ad space on your blog and earn money regardless of whether readers click the advertisements or not.
Locate products that your followers will like, then sell them on your sports blog. Selling sports-related items with the team logo or player images on them, such as sporting goods, an online course, t-shirts, mugs, pens (and, these days, face masks), basically anything that can be printed on, on your blog can increase search engine optimization of your blog page. This is true for any sports blog.
Product reviews and Sponsored Posts
This is yet another excellent approach for your sports blog to make money. It entails composing articles or product reviews for other companies or websites in exchange for payment. Just make sure the subjects are relevant to your selected niche to avoid alienating your visitors.
Refer Visitors to Sports Betting Sites
You may generate a lot of income from the traffic to your site by doing this. Referrals for sports betting operate similarly to affiliate marketing and SEO. When you send someone to a gambling website, you are paid for the actions they take there, such as signing up, making deposits, etc.