The rise of the eCommerce industry has been insane. Gone are the days when paintings were sold only through art galleries, in-person. With time, it has become easier for artists to connect with their potential buyers and art curators online and work seamlessly.
Also, let us not forget that with the fast-moving lives of people, not a lot of them can devote the time to pick the perfect paintings by visiting multiple galleries.
Also, with the rise of the eCommerce industry, artists can showcase their work online to gain fame and exposure. And if you are an artist hoping to sell your paintings online, earn some money, and showcase your work, here is all you need to know.
How To Sell Paintings Online
When selling paintings online, you can use multiple platforms like websites, marketplaces, social media and more. Below given are the steps you need to follow to sell your paintings online:
Step 1: Know your target audience
Identifying your target market is the first and foremost step towards selling a painting online. Having a proper understanding of your audience is the key to success for any business. You must know who your customer is and what they are scouting for.
Your customer research will help you create an effective marketing campaign and will aid you in learning what works best with your target audience.
There are multiple ways you can conduct customer research online; some of them include surveys, focus groups, interviews and so on.
Step 2: Learn from your competitors
If this is the first time you sell paintings online in India, our experts recommend looking at how your competitors operate.
You can take a couple of things into consideration while studying your competition:
- Study their website and see all that they have to offer
- Browse through their social media accounts and study the kind of engagement they have
- Check out their reviews on multiple platforms
Step 3: Understand what kind of platforms are the best for selling paintings online
There are a variety of platforms available on the internet where you can sell your paintings. A lot of people are not too savvy about the platforms that are the most suitable ones for selling paintings online.
Hence, ensure you find a suitable platform to sell your paintings. You can make your website or sell your paintings online via platforms like OLX, Quickr, eBay, Amazon, etc.
Some ways to sell paintings online are:
Create your website:
Having a website of your own where you can showcase your work is a smart idea as it helps your visitors know more about you and your work and adds credibility.
You can use eCommerce platforms like Fynd Platform to build your website in merely 30 minutes.
With Fynd Platform, one can easily build a professional-looking site and mobile apps without coding. This platform also provides you with shipping, payments and marketing solutions.
Online Art Galleries:
With the advancement in technology, it has now become a lot easier to showcase and sell your paintings online to many dedicated buyers through online art galleries. A lot of traditional art galleries have also started displaying their archives online.
Social media is a great platform to connect with a much wider audience. With an active social media account, you can gain a lot of traction and sell your paintings online worldwide.
You can also sell your paintings online through multiple channels like Flipkart, Amazon, OLX, eBay, etc.
Step 4: Pricing of the paintings
Art is pretty subjective; what one person might find priceless, the other might find a waste. There is a multitude of things that need to be taken into consideration when it comes to the pricing of a painting.
Certain factors include the size of the painting, materials used, time consumed and the artist’s face value.
The price of a painting can be determined as per its perceived value compared to other artworks in a similar category and per the market value of the region in which it is being sold.
Step 5: Marketing your paintings online
Marketing is often considered tedious and challenging, but trust us, it is not.
You can use these three basic marketing techniques for promoting your paintings:
Make the most out of social media:
Social media is an excellent platform to reach out and communicate with a much larger audience, with some sharing your interests.
You can also be a part of online art communities where you can promote your artwork.
Also, post regularly on social media platforms and engage with your audience to keep them hooked.
Play around with discounts:
You can offer some discounts or schemes in order to sell more of your paintings online. It will not only attract more customers but also give them the opportunity to buy paintings and relish their love for art.
Build a virtual art gallery:
When it comes to selling anything online, it might get a bit too difficult to sell your products in a single-go. That is because when people are making a buying decision, especially when it comes to paintings, they would love to be double sure that the piece they are getting their hands on is authentic.
Hence, make sure that you are giving your audience an experience so good that they are convinced to buy your paintings online.
And with that, you are now ready to sell your paintings online in just five steps. Doesn’t that sound too good to be true?
We hope our guide helps you in learning everything you need to learn before starting to sell your paintings online. We do recommend opting for eCommerce platforms like Fynd Platform to kickstart your journey as they cater to every single need of your online business and make your job rather seamless.