When an individual wants to plan a trip or a vacation, one of the first things they do is search online for the best deals, places to stay, affordable meal plans, etc. Capitalizing on such searches is vital if you are a travel website that offers services in this field. The goal of a travel website is to direct traffic towards their web pages so that more people will utilize their services. This can be done using SEO.

Travel SEO refers to how travel websites can improve their ranking on search engine results pages based on keywords. A travel website can generate increased leads and potential customers if they are ranked higher by search engines. Utilizing the services of SEO consultants in Perth might also be beneficial if one is struggling in this field. 

Importance of travel SEO:

There are many significant benefits of optimizing one’s travel website, a few of which have been listed below:

  1. A travel website can generate more and new leads from search engines if it has a better ranking and utilizes multiple SEO techniques.
  2. SEO is more affordable and beneficial in the long term than the next best option, which is paid advertisements like PPC or adsorb words.
  3. A travel website that utilizes SEO tactics can be sure that its business will grow.

Few ways in which a travel website can be ranked higher on Google

  • Implement Local SEO

SEO consultants can help local businesses to come up with strategies that complement the local market trends. For example, local SEO implies how a travel website can optimize its page so that whenever someone searches a specific location or searches from a location near you, your website is available to them. 

There are several things a website has to do to get registered in the local SEO results like creating a “google my business ” account, adding your address to the homepage, making sure the location information is consistent across all platforms, etc. While this might seem like a daunting task, the benefits of utilizing local SEO for travel businesses can be immense.

  • Start opting for Homepage SEO:

Google currently has 92.27% of the total global search engine market share. This implies that it is the most popular search engine available. When a travel website is utilizing SEO techniques formulated by SEO consultants, they should make sure that their homepage provides google relevant information about the location, nature of business, etc. 

Optimizing the homepage is exceptionally crucial for travel websites because it is used to attract the attention of potential customers. SEO consultants recommend businesses to consider and include the following things on their homepage: 

  • Images of good properties 
  • Appealing pictures of happy people vacationing 
  • The details of a travel website’s most popular properties 
  • Travel websites most popular blog content or otherwise 
  • Limited time discounts and offers 
  • A short description of what separates your travel website from others in the market.
  • A simple way for visitors to find properties using location, type facilities, etc., on your website.
  • Add more landing pages to your website. 

The travel SEO consultants in Perth can help you create separate landing pages for different locations, specific properties, and areas. It indicates that the landing page should have its specific content, title, HI tags, etc.


Travel websites have a lot to gain if they implement strategic and correct SEO tactics. The information presented above can help travel websites improve their ranking on search engines results pages and gain more traffic and generate more business. Hiring the services of SEO consultants in Perth can also be beneficial for a travel website. 

Author’s Bio

Shrey Jain is the Co-Founder of Writofy & a Chartered Accountant who works with a team of creative content writers. He holds a forte in creating informative content on niches like crypto, business, fintech, digital marketing, and several others. In addition, his willingness to learn and share his knowledge can immensely help readers get valuable insights on varied topics.