SEO is a major deal when you want your website to appear at the top of the list. You may have a well-furnished website, but without proper SEO, it will not bring any good. So, today we will tell you how to conduct a technical SEO site audit.
Before moving on to the main methods, let us learn some more about technical SEO audit.
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What is a Technical SEO Site Audit?
A technical SEO audit is a process of checking the technical aspects of your site’s SEO. In other words, it is basically the process of testing the website and figuring out the possible fixes to improve it. It is like revising your website.
However, some issues can slow down your site and eventually decrease the place on the top. The main factors here are website structure, content, SEO Keywords, image optimization, and page loading speed.
You need to make sure that your website ranks on the top on SERPs or Search Engine Result Pages on Google. The more you rank high on the result pages, the more inbound traffic your website gets.
Some SEO issues may occur sometimes and decrease your website’s appearance at the top. The good news is, the SEO audit method is here to find the issues and save the day for you.
You can find SEO Audit Services in online marketplaces and consultancy websites.
SEO Consultant Agency provides Technical SEO Services to businesses that increase their organic visibility and traffic from Google.
Now let’s move onto the methods you can use-
How to Conduct a Technical SEO Site Audit?
You may have to look into some aspects when you are thinking of a technical SEO site audit. The aspects are –
- Page loading speed
- Image optimization
- Mobile optimization
- Link health
- Crawl Errors
- Site architecture
- Site security
- Image issues
- 404 pages
- XML sitemaps
Now, let’s jump to the methods-
- Crawl your website
Everyone should start a technical SEO site audit with crawling. For this, you can use tools like Semrush or DeepCrawl.
The crawling helps you find errors like dead links, page title issues, unoptimized images, and bad keywords. It also brings out the duplicate contents and unlinked pages.
If all the issues are fixed properly, it is easy for Google’s algorithm to crawl through your website. Thus it increases the rank on the search pages.
- Perform a manual search on Google
A few Google searches can determine the rank of your website.
This method figures out the placement of your website’s pages on search results. You can see whether your page appears at the top when you look for it by name. You can also see how many pages appear on the relevant results.
You have to write in “site:root_domain” to see the pages that are actually being crawled.
For example, if your site’s domain is xyz.com, you must search as “root:xyz.com” to see the result.
Your site may not be at the top of the result. But you can get a glimpse here of what is happening behind the scene.
- Check your website loading speed
People are impatient nowadays while browsing the internet. They do not want to spend time seeing a website to load. Google knows it, and they introduced it to their ranking algorithm.
So a slower page ranks lower on the Google search results. There are online testers like Google Page Speed insight, GTmetrix, and Pingdom Speed test where you can put your URL to show the overall test result.
There can be issues like unoptimized images, unclean code, which can slow the website loading speed.
- Review the Sitemap
The sitemap of a website is a very important component. It helps the search engines to discover new pages on a website easily.
It is important that you have a sitemap before starting Search Engine Optimization.
During a technical SEO site audit, you should ensure that your sitemap is clean, concise, up-to-date, and registered in the Google Search Console.
- Re-Crawl your website
After fixing all the issues, to make sure the changes are working, re-crawl your website to see the final result.
Head to Google Search Console and go to Crawl. Now click on Fetch as Google and put the URL, and tap on Fetch. Press submit when Google Bot fetches your page, and it will re-crawl it.
Are You Ready to Conduct a Technical SEO Site Audit?
Technical SEO Site audit is a critical part of the success of your website. If you conduct a frequent SEO Site audit, you can easily identify the issues and rectify them immediately.
There are other methods also for finding the SEO issues on a site. The ones mentioned above are for identifying most of the problems.
If you do not have technical knowledge in this area, no worries, there are always experts for every service. However, try to choose someone from a trusted source in this regard.
Now you have the idea of how to conduct a technical SEO site audit. And, you know the importance too. So what are you waiting to improve your website today?