Bakery and pastry shops are becoming a trend in the industry. Areas with big crowds have different shops to choose from while strutting along the streets.
The demand for bakeries to stand out with unique bakery promotion ideas is substantial given the development of the industry and the economic prospects.
But aside from producing high-quality bread and pastries in your area, how can local bakeries and pastry shops identify themselves?
Your patisserie may provide clients with simplified services thanks to technological improvements like digital restaurant menu QR code software and kiosks. They will feel pleased that they had a better experience in your shop with the exciting features of digital menu software.
You can sell your baked goods and pastries on an online ordering page thanks to the features of a digital restaurant menu QR code software.
Customers can view the products you offer in your physical store and online ordering page.
Read on for crucial information on marketing your bakery and pastry shop.
Marketing Ideas for Your Business
You might be wondering how to scale your business to compete with other bakeries and pastry shops in your neighborhood. Do not worry; we have gathered various marketing suggestions to assist you in starting your venture.
- Use a digital menu QR code inside your shop
Display a digital menu QR code in your shop in addition to showcasing your baked goods and pastries. The function of a menu QR code enables potential consumers to scan the code, navigate to the online ordering page, and browse the list of baked goods and pastries that your bakery also sells.
Using a digital menu QR code, you can serve cakes, cupcakes, cookies, and other pastries that aren’t on display in your cake cooler.
Moreover, you can also modify and refresh the baked goods currently on offer in your shop for the day or the week using a digital menu QR code, which is another benefit.
Additionally, you may use your menu QR code as a medium to emphasize your top sellers and signature desserts. Customers will be persuaded to order it then.
- Create a social media account
Make a social media presence on Facebook and Instagram for your bakery and pastry shop to draw in Millennials and Gen Zs with their eager eyes.
To amp up the sweet cravings of potential clients online, you can upload pictures of your baked goods and pastries to your Instagram account. This will enable you to draw in and keep customers even when you aren’t physically interacting with them.
In addition, you can use your Facebook account to publish discounts and promotions as part of your marketing plan. Customers in your neighborhood can view your Facebook business account. This will enable you to entice clients to come into your bakery shop and sample your freshly prepared sweets.
- Promote through video ads
Using video advertisements, you can make promotional videos for your pastries and baked items.
For instance, you might ingeniously create a 15-second film that highlights the most enticing and recently baked goods in your shop.
You may turn your brand into a digital platform using digital advertising techniques like making video ads. This allows you to interact with customers online and boost sales.
- Serve up healthy baked goods
Since you would serve a variety of consumers in your business, it is ideal if you also provide vegan pastries as a healthy alternative.
The increased popularity of vegan pastries has changed the dietary preferences of your vegan customers, who now solely purchase plant-based meals.
To draw a larger audience to your bakery, you may take advantage of this expanding trend by including plant-based ingredients in your products.
Conclusion Now that you know these marketing ideas consider the advantages of a digital restaurant menu QR code software in your pastry shop to leverage your sales.