A strong Social Media presence on social networking sites like Facebook, YouTube, LinkedIn, Twitter, Pinterest, and Google+ will enable you to exploit and maximize the interactive power of online communication. Unlike traditional advertising or marketing communication methods, social networking in the online world gives you the power to engage and maintain a relationship with your customer or a potential customer informally and interactively. In other words, you are not merely communicating with your consumer but connecting with them. Through effective use of social networking sites, you can gain an amazing volume of publicity in a very short period
Social networking makes people more receptive to marketing
Social networking makes people more receptive to marketing messages and engaging with a brand, getting involved in marketing activities, and playing an active role in relaying a business’s narrative.
Customers are increasingly enjoying the control that social media is bestowing upon them. They are at liberty to choose when, where, and how they consume online content, and most importantly they can and are willing to tell you what kind of content they enjoy. Their preferences have never been more explicitly expressed. This empowerment has also made the customer on social media a strong advocate of the products and services he likes or dislikes and they are using this power of being able to express their opinions to influence and create viral marketing phenomena. Businesses and customers are only beginning to realize the full potential of online word-of-mouth marketing and social media is opening up many creative ways in which one can tap into its benefits.
You cannot afford not to be part of the conversation that is going on in the social networking sphere. Businesses need to initiate conversations so that they know what their customers are thinking about them and also what they think about the competition. It is also a great testing ground for new ideas and concepts that you may wish to introduce. The kind of customer insights and market information that you can garner from social networking sites by using the appropriate tools can be invaluable in defining your marketing strategy and achieving your business objectives.
Even before businesses discovered the power of social media, brands have been trying in vain to behave like individuals, trying to develop a unique personality and a distinct tone of voice in their communication. Social media has the power to bring to life the nascent characteristics of your brand. It is the answer to your growing desire to create a community of loyal customers or a forum of knowledgeable and vocal supporters.
How can Social Media Management & Optimization contribute to business development?
Consumers spend a considerable amount of time discussing and sharing information on social networking sites. Their opinions and comments are not only creating an increasingly large volume of conversation that influences consumer buying behavior but also impacting the reputation and credibility of businesses and brands.
Most of us have used Facebook or Twitter in our personal life, and if you have, you know how time-consuming it can be. Imagine keeping track of all the social media commitments for your business in addition to the regular online marketing and content management activities such as e-mail marketing, search engine optimization, and maintaining and updating the content on your main website.