A packaging box is not only an encasement but a way more than that. It tends to give a whole vibe to the customer if decorated ideally. In this facet, custom packaging boxes are very beneficial. Speaking of cigarette packaging, you must use a spectacular design box to lure the potential consumer. Due to the large number of brands selling out a similar product in the market, it is crucial to think out of the box while manufacturing your product’s attire.
With the rapid increase in the number of brands, people’s expectations are also changing. In today’s era, people expect more from their favorite brands, and when they get a minor inconvenience, they quickly switch to another vendor. Packaging is a major aspect of every business. Without it, you cannot convince the audience about your product’s quality. The following tips will help you to get the most out of cigarette packaging.
Ensure The Safety
Product encasement is one thing and protection is another but both are interdependent. In other words, if encasement is not well-protective, it is of no use for the product. Therefore, giving safe and secure packaging to your cigarettes is an essential factor. For this purpose, you must wisely choose your packaging material that won’t affect the quality of the cigarettes.
Cardboard and kraft materials are efficient for cigarette packaging. You may use them for packaging boxes as well as for inserts. Most brands use these materials as they have great strength. They keep your cigarettes unaffected during transportation. Also, they are durable so you can use cardboard boxes to store your product for a considerable time without fearing any trouble.
Visual representation is far more convincing than verbal communication. You must convey your brand message through attractive visuals. For this purpose, you must choose elegant colors so that your product will get noticed even from a distance. Be wise when you are choosing colors and hues because they play a major role in product appearance. Use vibrant and contrasting colors so that every detail and graphic will have a clear appearance.
You may choose light colors for the background and dark ones for the outer layout such as for printing details, and vice versa. You may also use other design elements such as hot stamping for different logo designs. Besides, embossing and debossing are other high-end features that can be used for raised and pressed graphics, respectively.
Keep Your Target Audience In Mind
Your customers are one of the most important parts of your business. Therefore, you must know your target audience when manufacturing custom packaging. You must know their preferences and desires to manufacture a suitable attire for your product. As far as cigarette items are concerned, the ideal audience is young people and adults. Although you cannot openly convince people to buy tobacco cigarettes, you can still attract them with the presentation style.
You may also target the customers based on age group, gender, and ethnic background. In this way, a variety of designs will be made and chances of sales will also be increased. Besides, you must know which particular group you aim to target for your new cigarette series. For example, if you want to influence people who use high-end products, you may use a gift or rigid boxes for your cigarette packaging.
Personalize The Box
Product packaging bestows you with a great marketing weapon. Display your products with packaging having your brand identity. You must print your company’s logo on the packaging box so that you will be recognized among others. People will get to know you more closely once you added your brand features including brand name, logo designs, and taglines.
Customize your box with a unique design and create a personalized template that will help you gain more recognition without any confusion. Eventually, you will be able to sustain your sales. Besides, the more people will get to know, the more sales you will sustain.
Print Necessary Details
Although cigarette is a very common product, you must print necessary details on its encasement. It helps you to build a professional image. These details may include:
- Brand identity (particularly a unique logo design)
- Product’s usage, warning, and quantity
You must not openly encourage people to use cigarettes as it is strictly forbidden in almost every country. And you should focus on making the packaging child-resistant. For this purpose, you must print a warning label and highlight it. Printing such details will make you a responsible brand.
To improve the safety of your product, inserts can be very helpful. For cigarette packaging, cardboard sheets are used as inserts. These inserts keep your cigarettes secure in the boxes while stacking the products and during transportation. You may also use paper sheets to wrap around the cigarettes so that they will remain unaffected by environmental factors such as humidity.
Cardboard and kraft sheets are lightweight due to which these inserts will not add more weight to the product but rather support the cigarettes. Also, you will not have to spend a huge cost on shipping. In this way, you can securely deliver your products.
Varnish Your Packaging Solution
Improving the packaging texture is very important when it comes to customer experience. You may also use a certain type of coating to smoothen the packaging surface. Cardboard material, in its raw form, has a rough surface. Therefore, you must varnish it to improve its appearance and texture.
You may use soft-touch varnish, spot UV, metallic coating, and aqueous coating in this regard. Besides, PVC lamination is also used. In this way, you will be making your product more eye-catching as compared to the rest of the suppliers.
It is to conclude that cigarette boxes are of great importance when it comes to standing out in the competition. You must use high-quality paperboard materials for packaging as well as for inserting. Print the essential details and show your professional side. Lastly, build an emotional connection with appealing illustrations, taglines, and varnish.